EMBA 515: Fostering Innovation How do you invent new stuff that people want?

Agenda for the Day Morning: Gain a basic understanding of the design thinking process Afternoon: Collect a few tools; choose an area in which to innovate

The design process looks like this, according to Tim Brennan of Apple’s Creative Services Group

Consider that you already have an idea of what to do… Our favorite beleaguered pool chemicals company, one more time! And I promise, this is the last time.

The Deep Dive

A few other examples

The book fairy is in the house! Read Chapter 1 Identify and be ready to discuss the handful of interesting ideas you find.

A Few Lean Startup Concepts Place lots of small bets. Don’t just put everything on one big bet. Iterate Your Design: “Rapid Prototyping” Create a business model, not a “plan.” Offer an MVP: Minimally Viable Product

Two ways to think about the design process

Four basic questions of the design process

Pitch your plan to the panel EMBA 515: An overview of the steps and outputs April – June April Session SAT /PM May Sessions THU /AM THU /PM THU /EVE Friday Saturday Identify the Challenge Observe Learn about the audience for whom you are designing Form Insights Organize & learn from observations Ideate Frame the “How Might We” options & Brainstorm solutions Prototype Build representation of ideas to show others Test Field day to test, refine & iterate Business Model Use canvas to build plan Resulting in… Design Brief, incl: Design Challenge defined Research Plan A stockpile of observations Observation wall & Insights Pont of View 3 Value Propositions Physical prototypes Define the best June Session Pitch your plan to the panel

Pitch your plan to the panel EMBA 515: An overview of the steps and outputs April – June April Session SAT /PM May Sessions THU /AM THU /PM THU /EVE Friday Saturday Identify the Challenge Observe Learn about the audience for whom you are designing Form Insights Organize & learn from observations Ideate Frame the “How Might We” options & Brainstorm solutions Prototype Build representation of ideas to show others Test Field day to test, refine & iterate Business Model Use canvas to build plan What Is? What If? What Wows? What Works? Resulting in… Design Brief, incl: Design Challenge defined Research Plan A stockpile of observations Observation wall & Insights Pont of View 3 Value Propositions Physical prototypes Define the best June Session Pitch your plan to the panel

Trust the Process! It will turn out OK. “Enlightened trial & error succeeds over the planning of the lone genius.” Trust the Process! It will turn out OK.