UNIT B EVOLUTION AND MOVEMENT OF FASHION The 1990's 2.03 Recognize the relationship between historical events and fashion evolution.

Mood of the decade Sandra Day O’Connor—first woman on Supreme Court AIDS first identified Collapse of the Soviet Union and the expansion of overseas companies

Mood of the decade (cont.) Longest bull market in Wall Street history More luxurious fashions are introduced as people have more money to spend. More luxurious fabrics enter the market.

Mood of the decade (cont.) Casual Friday—khakis, polos, loafers, jeans with company T-shirts worn to work Internet Finger-tip access to global fashion information Online shopping

Mood of the decade (cont.) Street Fashions Hip-Hop style Jeans, logo T-shirts, windbreakers, all oversized Body piercing Tattooing Doc Martens Backpack purses

Mood of the decade (cont.) Megabrands Youthquake with Tommy Hilfiger FUBU Banana Republic J. Crew Old Navy, The Gap, Abercrombie and Fitch Tweens (8 to 12 years old), Gap Kids, Limited Too

Mood of the decade (cont.) Women’s competitive and adventure sports—Example: WNBA Athletic shoes Sports bras

People who influenced fashion Princess Diana—most photographed woman ever Tommy Hilfiger—“brand image” designer Gianni Versace—designer with rock star type sex appeal Isaac Mizrahi—high-fashion designer whose line is sold exclusively by Target Ralph Lauren—“preppy” styles for men and women

People who influenced fashion Music, movies, and television Garth Brooks—western shirts Shania Twain—bare midriffs and tight fitting clothes Back Street Boys—“oversized” clothes Madonna—the bustier Jennifer Aniston—“Rachel” hairdo on Friends

People who influenced fashion Russell Simmons—Phat Farm hip-hop clothing Sean John Combs (“P. Diddy”)—denim-based signature sportswear for men and boys