Cloud University Live: Success with Social Media

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Presentation transcript:

Cloud University Live: Success with Social Media Alan Phillips, Plan27 President October 20, 2016

Al Phillips President, Plan27.ca Social Media Myths What is Social Media? The Benefits Dos and Don’ts The Social Media Goal

Social Media Myths It’s free It’s all about Buzz and going Viral My network is bigger than yours

What is Social Media? Social networks are new channels for your brands voice and contact Social Media is people Transparency for your business and brand

Social Media Benefits? Transparency Familiarity breeds Brand Loyalty Remain top of mind

All Successful Marketing Begins With a Plan Some Dos and Don’ts when executing your plan Know your audience Avoid self-promotion Be self-aware Engage your network don’t sell Facebook is for personal – Linkedin is for business….in theory

‘A goal without a plan is just a wish’ Antoine de Saint-Exupéry What is your social media goal? Attract and gather your ideal prospects into a targetable group Business owners who want to be current and stay ahead of technology Gain expert status so they know, like and trust you Now what is your plan to turn that targetable group into sales prospects?

Plan27 – Scale your Technology Business For more information on building a complete plan to grow your business, download our 3 volume white paper series. How to gain high value clients and scale your IT Service Provider Business try.plan27.ca Al Phillips al@plan27.ca

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