Readership

Table of contents Print readership 3 Tablet readership Total reach 4 Daily/weekly/monthly 5 Demographics 8 Desktop readership Total reach 11 Daily/weekly/monthly 12 Demographics 15 Mobile readership Total reach 18 Daily/weekly/monthly 19 Demographics 22 Smartphone readership Total reach 25 Daily/weekly/monthly 26 Demographics 29 Tablet readership Total reach 32 Daily/weekly/monthly 33 Demographics 36 Digital readership Total reach 39 Daily/weekly/monthly 40 Demographics 43 Multiplatform readership Total reach 46 Daily/weekly/monthly 47 Demographics 50

Print Readership

Total print reach (millions, % of all adults) 24% 44% 53% Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Daily print reach (total brand reach) (000) Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Weekly print reach (total brand reach) (000) Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Monthly print reach (total brand reach) (000) Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Total print reach by gender (millions, % of all adults) 26% 46% 56% 22% 42% 51% Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Total print reach by age (millions, % of all adults) 15% 33% 45% 19% 39% 50% 37% 58% 65% Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Desktop Readership

Total desktop reach (millions, % of all adults) 7% 19% 29% Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18) Daily desktop reach (000) Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Weekly desktop reach (000) Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Monthly desktop reach (000) Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Total desktop reach by gender (millions, % of all adults) 8% 22% 32% 6% 17% 26% Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Total desktop reach by age (millions, % of all adults) 7% 20% 31% 8% 22% 32% 7% 18% 26% Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Mobile Readership

Total mobile(smartphone + tablet) reach (millions, % of all adults) 25% 52% 63% Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Daily mobile(smartphone + tablet) reach (000) Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Weekly mobile(smartphone + tablet) reach (000) Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Monthly mobile(smartphone + tablet) reach (000) Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18) Total mobile(smartphone + tablet) reach by gender (millions, % of all adults) 23% 49% 62% 27% 54% 65% Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18) Total mobile(smartphone + tablet) reach by age (millions, % of all adults) 30% 64% 79% 31% 61% 73% 16% 33% 42% Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Smartphone Readership

Total smartphone reach (millions, % of all adults) 21% 44% 55% Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Daily smartphone reach (000) Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Weekly smartphone reach (000) Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Monthly smartphone reach (000) Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Total smartphone reach by gender (millions, % of all adults) 19% 41% 52% 24% 48% 58% Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Total smartphone reach by age (millions, % of all adults) 28% 60% 74% 26% 53% 64% 12% 23% 30% Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Tablet Readership

Total tablet reach (millions, % of all adults) 5% 11% 17% Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18) Daily tablet reach (000) Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18) Weekly tablet reach (000) Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Monthly tablet reach (000) Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Total tablet reach by gender (millions, % of all adults) 5% 12% 18% 4% 10% 15% Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Total tablet reach by age (millions, % of all adults) 3% 7% 12% 6% 13% 19% 5% 13% 18% Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Digital Readership

Total digital reach (millions, % of all adults) +144% +213% +329% 47% 77% 84% Daily Weekly Monthly Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18) Daily digital reach (000) +244% +402% +358% +305% +438% +872% +1021% +229% +509% +490% Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Weekly digital reach (000) +259% +415% +416% +331% +449% +672% +778% +220% +388% +441% Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Monthly digital reach (000) +229% +458% +450% +369% +505% +564% +576% +203% +288% +317% Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Total digital reach by gender (millions, % of all adults) 30% 59% 70% 32% 62% 71% Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Total digital reach by age (millions, % of all adults) 35% 72% 84% 37% 70% 80% 22% 43% 51% Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Multi-platform Readership

Total multi-platform reach (millions, % of all adults) +160% +131% +22% +177% +144% +22% +198% +162% +22% 47% 77% 84% Daily Weekly Monthly Digital adds to Print Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Daily multi-platform reach (000) +136% +110% +12% +68% +48% +13 +294% +165% +48% +455% +132% +139% +24% +19% +4% +177% +134% +18% +48% +30% +14% +31% +25% +5% +27% +20% +6% Digital adds to Print Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Weekly multi-platform reach (000) +121% +79% +23% +444% +185% +91% +186% +136% +21% +176% +97% +40% +446% +128% +140% +248% +163% +32% +49% +37 +9% +112% +61% +31% +70% +50% +13% +41% +31% +7% Digital adds to Print Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Monthly multi-platform reach (000) +590% +174% +152% +204% +123% +36% +250% +155% +37% +249% +128% +53% +516% +128% +170% +356% +197% +54% +96% +67% +15% +230% +94% +70% +130% +86% +24% +59% +39 +14% Digital adds to Print Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Total multi-platform reach by gender (millions, % of all adults) 48% 77% 85% 47% 78% 86% Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)

Total multi-platform reach by age (millions, % of all adults) 44% 79% 88% 48% 79% 87% 51% 75% 81% Source: PAMCo 3 2018 (Jul ‘17 – Jun ‘18)