COAST AUDIENCE INSIGHTS

COAST – AUDIENCE SUMMARY Coast has 377,200 listeners – the core audience are empty nesters with a high disposable income 31,700 Coast listeners are employed in either Professional/ Senior or Government Official roles ^SOURCE: GfK RAM, Commercial Radio Stations, Total NZ 2/2018, AP 10+ Sun-Sat 12mn-12mn, Cumulative Audience

COAST - RETIRING WITH A SIZEABLE NEST EGG 6 out of 10 retired Coast listeners feel that they can do the things they enjoy, now that they are retired, and 28% of retired listeners are helping their family with childcare Source: Nielsen CMI Q3 2017 – Q2 2018 Jul ’18 TV/Online fused

COAST - TRAVEL IN THE NEXT 12 MONTHS: 212,000^ intend to take a domestic holiday 175,000^ are planning an overseas holiday 40,900^ intend to go on a cruise For 52% of Coast listeners, experiencing the local culture is important when on holiday, with just over half liking trips away from the crowds Coast listeners are more likely to be doing their travel research online but booking at a travel agent, and they are least likely to leave travel decisions to the last minute, or to head to the big cities With the majority of listeners being empty nesters, this audience have the freedom to go away for the weekend, enjoying short breaks in NZ using bookabach or similar services DESTINATION % OF COAST LISTENERS* UK/Europe 23% Asia 19% Melbourne Sydney 17% Gold/Sunshine Coast 16% Source: Nielsen CMI Q3 2017 – Q2 2018 Jul ’18 TV/Online fused *Base: intend to take short/long overseas break n12m (n=1,975,000) ^SOURCE: GfK RAM, Commercial Radio Stations, Total NZ 2/2018, AP 10+ Sun-Sat 12mn-12mn, Cumulative Audience

COAST - PROPERTY 187,000^ listeners are mortgage-free homeowners 96,000^ have an investment property 80,300^ have over $100,000 in investments 38% of Coast listeners plan to undertake home improvements in the next 12 months, with an average planned spend of $10,219 Coast listeners are practical when it comes to their home – they feel that the garden is as important as any room in the house (6 out of 10 listeners have done some gardening in the past month). They enjoy fixing things and like their home to have a relaxed lived-in look (having the finest furnishings or keeping up to date with the latest ideas isn’t for them). Coast listeners have a total of $11.7billion invested in property (other than their own home) Source: Nielsen CMI Q3 2017 – Q2 2018 Jul ’18 TV/Online fused ^SOURCE: GfK RAM, Commercial Radio Stations, Total NZ 2/2018, AP 10+ Sun-Sat 12mn-12mn, Cumulative Audience

COAST - MOTORING $17,506* 323,000^ listeners are car owners 28,400^ plan to buy a new car in the next 12 months, with a further 47,900^ planning to buy a used car Plan to spend an average of $17,506* on a new/used car in the next 12 months (over $2billion) MAKE OF CAR % OF COAST LISTENERS* Toyota 24% Mazda 15% Nissan 13% Mitsubishi 9% Ford Source: Nielsen CMI Q3 2017 – Q2 2018 Jul ’18 TV/Online fused ^SOURCE: GfK RAM, Commercial Radio Stations, Total NZ 2/2018, AP 10+ Sun-Sat 12mn-12mn, Cumulative Audience

COAST - MEDIA TIME OF DAY Source: Nielsen CMI Q3 2017 – Q2 2018 Jul ’18 TV/Online fused. Base: 15+

TRUST IN MEDIA After newspapers (online/print) and printed magazines, Broadcast Radio is the 4th most trusted media, with 20% saying that the information they get from radio is trustworthy (compare this to social media, where only 9% feel that it is a trustworthy media) Source: Nielsen CMI Q3 2017 – Q2 2018 Jul ’18 TV/Online fused. Base: 15+

COAST - ENTERTAINMENT IN THE LAST MONTH: 70,400^ have been to a bar or pub 130,400^ dined at a restaurant 98,500^ bought takeaway food 38,000^ went to a concert/live event Nearly a quarter have done some kind of voluntary work in the past month, and interspersed in this they are entertaining friends/relatives at home Coast listeners enjoy socialising and going out, whether it’s going to the theatre or heading to a live performance such as ballet or the opera Listeners generally feel that they are in financially comfortable circumstances, so they can afford to pay more for premium wines, quality food and fine dining Coast households spend an average of $30 each week on restaurant meals, and a further $26 per week on alcoholic beverages – a 19% higher spend than the average NZ household Source: Nielsen CMI Q3 2017 – Q2 2018 Jul ’18 TV/Online fused ^SOURCE: GfK RAM, Commercial Radio Stations, Total NZ 2/2018, AP 10+ Sun-Sat 12mn-12mn, Cumulative Audience