Changing environment The club’s competitive environment has changed, as has its potential member base. AIR FORCE BASE More competition for dining and entertainment Changing priorities of active duty airmen.

Club membership dynamic AF-wide club membership tied to a credit card has been a contentious issue since implementation in 1991. Over past seven years we have seen an steady decrease in membership. Secure a Software as a Services to remove the credit card barrier to membership Develop RFP Awarded contract in Aug with a kickoff meeting held in Sep There are currently 87 club worldwide; 67 are in the continental US or CONUS as the military refers to it and 21 outside the US or OCONUS. The club with the most memberships is JBSA Lackland, TX and the club with the smallest membership is RAF Croughton, UK.

There continues to be a vital role for the club Value proposition must change by re-defining what makes clubs attractive to today’s airmen. An on-base gathering spot Activities with colleagues Spousal social activities, networking, and support Discounted dining and entertainment Broader package of benefits that provide true value to the members Loyalty rewards program 2. The member experience must be consistent with what consumers now expect in terms of convenience and engagement.

A 3 step attack On declining overall and active duty membership 1. memberplanet will provide a modern and convenient experience for members, and an engagement platform for admins. USAF Marketing effort will communicate the value proposition in a differentiated manner to the three target groups in a two pronged call to action. Amend and augment club services. 2. club should again become hub for on-base life, re-cast as a hub for family Services: child care Community outreach 3.

Modern and convenient member experience Membership portal Accessible via computer and mobile Online dues with multiple payment options Communication via email and text Social media link 50% of web searches take place on a mobile device…moving to While still catering to those current and future members who prefer offline interaction.

= memberplanet is a platform of tools groups of any size can use to communicate, process payments, and manage their members.

Save time & resources - manage everything for your group in one spot! The single user-friendly website that does it all. Newsletters & Emails Text Announcements Member Database & Dues Donation Sites Online Forms Event Sites & Tickets Mobile App More!

Built to address common (and stressful) admin challenges Juggling multiple services for communication, fundraising, event planning, & member management Varying levels of tech expertise in admins and members Losing ground by taking a step backward with every admin transition Inconvenient payment methods, and unreliable accounting and transparency concerns with cash and checks Juggling multiple services for email, fundraising, events, and member management Varying levels of tech expertise Members don’t have a convenient central place to get info Taking a step backward with every leader transition Struggling to stay current with constant changes to member data Unreliable accounting and transparency concerns with cash and checks

memberplanet is a trusted and secured platform, home to more than 24,000 groups and 6 million members.