New York Waterway Micah Bergdale Bytemark Inc., CEO New York City, NY

Mobile Ticketing Platform Delivering mobile apps and APIs Bytemark Mobile Ticketing Platform Delivering mobile apps and APIs • Who we are: The Bytemark team is a talented group of people dedicated to building a mobile payment system to serve both consumers and merchants while maintaining the highest standards of security. • What is it: The Bytemark Platform is a suite of smartphone apps, point-of-sale plugins, and open APIs that provide an integrated mobile commerce experience. Our software opens up a whole new world of new tools for merchants and customers to engage. • Mobile and SmartCard Ticketing & Payment Platform • Delivery Methods Mobile Apps & Mobile Web Retail via Incomm Partnership

New York Waterway Explain East River and Hudson River differences Two Companies operating under one app. Separate back offices, etc. Brief Stats on NY Waterway Ridership Last Year

Hurricane Sandy Unprecedented Damage to NYC’s Transit Infrastructure. “The New York City subway system is 108 years old, but it has never faced a disaster as devastating as what we experienced.” – Joseph Lhota, Chairman of the Metropolitan Transportation Authority. For many, NY Waterway was their only option into Manhattan. NY Waterway lost over 50% of TVM’s

Scalability & Mobile Infrastructure November User Statistics 30,000 New Users 200,000 Digital Tickets Purchased Spikes of over 80,000 sessions per/day Backend Integration with Amazon’s Cloud Infrastructure (ELBS) ensured that server capacity was increased to handle new traffic. The mobile ticketing app eased the burden of damaged TVM’s on Waterway. The customer’s phone became their ticket. The app allowed Waterway to seamlessly connect with their users providing them with vital information in a time of need. Real time updates of schedule changes and new routes were communicated to riders with speed and efficiency. We experienced ZERO downtime in our service.

Future of Mobile Ticketing Mobile Ticketing – Optimized Information at the your fingertips Flexible Connected GTFS Integration Agency Specific Messaging to Customers Rider Alerts and Advisories Bus Finder Geolocation Capabilities

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