MARKETING 5TH PERIOD Karleigh and Sarah January 30th, 2015.

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Presentation transcript:

MARKETING 5TH PERIOD Karleigh and Sarah January 30th, 2015

Treat yourself well. Everyday. DASANI WATER. Can’t live without it. Celebrity Endorser Marketing Slogans TWIST. RECYCLE. REPEAT Chili Singer from TLC Treat yourself well. Everyday. DASANI WATER. Can’t live without it. https://m.youtube.com/watch?v=YnUNredxY1g

DASANI WATER THE BOTTLE Unique 100% Recyclable 30% of the bottle is made from plants

The Source of the bottle Dasani is a brand of bottled water from The Coca-Cola Company, launched in 1999. Filtered tap water from the U.S.

Retail Price: 1 Bottle16.9oz = $1.59 24pk 16.9oz = $4.99 at Target 32pk 16.9oz = $7.25 at Amazon

Cost of water per Ounce: $0.09 Cost of water per Gallon: $11.52

Which costs more, gas for your car or a bottle of Dasani Which costs more, gas for your car or a bottle of Dasani? Gas for your car One gallon of gas=$1.87 One bottle of Dasani water=$1.59 One gallon of Dasani Water= $11.52