today’s discussion at CIT mostly ebooks… bill.zobrist@pearson.com director digital product strategy 920-240-0844 mike.hale@ingramdigital.com director, publisher relations 919-414-9691 Open web sessions for: Ebook+ APBM Linked Learning example VitalSource Bookshelf integration Kindle DX Netbook Mobile/iPhone LCTCS iPhone Math?

Agenda ebooks - a green thing ebook adoption: are we there yet? MyPearsoneBook: a Pearson play VitalSource: an alternative ebook platform Let’s get hands-on with VitalSource

How Green Is My eBook? A non-scientific look at switching from paper to digital books

Paper Mill

Paper Mill

Printer

Printer Publisher

Printer

Publisher

Publisher

Maybe this instead?

Publisher

We can do better - right?

Pearson Digital Products

Thinking Green What does being green mean? Who stands to gain? What impact have we had already? What’s the impact we can have?

Green Points to Ponder CourseSmart - 4 million samples and counting Elimination of environmental consequences - a paper book creates 4 times the greenhouse gas emissions, 3 times the raw materials, and 78 times the water consumption The ebook eliminates environmental consequences related to the production, printing, distribution, and recycling of printed books. eBooks are accessed electronically, so there is an elimination of carbon created by the user related to the book (e.g., driving to the library; copying a page on a photocopy machine) As ebooks have a lower breakeven point, these can be published for niche audiences. For example, good ideas about business practices that have good social and environmental performance can be made available and applied by audiences that might not be big enough to justify a traditionally published book

Other points to ponder “Most college students—more than 80%, according to a survey by Educause—already own portable machines that can display electronic textbooks: They’re called laptops” -Jeffrey Young, the Chronicle “Usually textbooks are out of date as soon as you print them” - Dana Lanham, a University of North Carolina professor who plans on using a new no-fee online textbook program http://chronicle.com/article/How-a-Student-Friendly-Kindle/47237/ http://www.findingdulcinea.com/news/education/2009/feb/College-Campus-Becomes-a-Testing-Ground-for-E-Textbooks.html

ebooks: U.S. Education Market What are the hurdles for ebooks?

The customer has a dizzying array of choices! Books - 500 years in the making. Publishers going digital - easier said than done. CourseSmart Kindle ePub VitalSource SonyReader PlasticLogic CafeScribe PDF Flash HTML eBook+ (pearson) COOLReader The customer has a dizzying array of choices!

Teacher Buy-In few teachers drive students to ebooks no one really knows if you use an ebook as a teaching device differently the landscape of choices can be daunting

Student perceptions from pilot survey 75% of students graded their e-book with an A or B From survey of 60 students at the University of Portland, OR

Student perceptions from pilot survey 60% would recommend a VitalSource® e-book over a print book to their friends From survey of 60 students at the University of Portland, OR

What’ll drive us to the tipping point?? the economics The last 2 years have instigated a shift Textbook sales decreased by 12-17% in 2008, most probably due to frustration about excessive costs the net-centric generation expectations built up… “everything is available on line - right?” http://www.slideshare.net/lshamchuk/higher-education-textbook-publishing-past-present-and-future

Features influencing purchase intent 81% - Were more likely to purchase the e-text if it had both online and download access 77% - Cost savings About half the students were enthused at the prospect of purchasing individual chapters or having access to their eBook on a mobile device.

So, are we there yet? The ebook wave has built over the last 10 years it will wash over us the next 18 months 25% - not-for-profit 75% - for -profit Yes, we are there. CourseSmart reports that 72% of its customers say an electronic format for textbooks is preferred http://universities.suite101.com/article.cfm/ebook_editions_of_university_textbooks_expand#ixzz0RkzsjLWL

Looking at eBooks MyPearsoneBook VitalSource

MyPearsoneBook Strengths search learning linking Pearson owned authoring Weaknesses limited to Pearson lack of connectivity need to be online Grantham’s ebook+ pilot: APBMhttp://www.pearsoncustom.com/us/apbm_cabm userid: sean.stowers@pearson.come password: germany73  username: custommedia_e9_3774 / 09custommedia09 http://view.ebookplus.pearsoncmg.com/ebook/viewerLogin.do eBook+ or MyeBook � via CourseCompass (HigherEd LMS) integration http://www.coursecompass.com>Click on the 'Log in' Button>Login: cc_ebook_edu_prod>Password: pa55word>Click on �Trigsted eBook Test� (has MyMathLab logo next to it)

an Ingram company any publisher online & downloadable can be integrated with learning/course management systems

VitalSource hands-on

VitalSource: Recap Strengths: publisher agnostic has a “my bookshelf” concept search across your bookshelf downloable to multiple machines Weakness: Not an integrated learning platform

Conclusions Students are: Already online, reading on their computers Appreciate the interactive features of e-texts Use vs. read their e-textbooks Find e-text easier to use when reading shorter amounts at one time E-text is more like a tool than just a book With more e-texts available and increased awareness, acceptance will grow

Summary ebooks are green - but it’s not easy being green MyPearsoneBook offers integrated learning platform VitalSource is a powerful alternative

The End bill.zobrist@pearson.com mike.hale@ingramdigital.com