AGENDA A Thriving Downtown – Why Janesville’s Journey The people who are making this happen ARISE vs ARISE Now Become an advocate for ARISE by joining ARISE Now

A CITY ON THE RISE Outstanding educational system State of the art healthcare Vibrant employers Expansive park system Adventuresome Rock River Hub of county government “Your downtown is the most visible indicator of community pride, along with its economic and social health. It is either an asset or a liability in the effort to recruit new residents, new businesses, tourists, and others to your community and to keep those you already have.” – National Main Street Center, 2017

ARISE: A PLAYBOOK FOR ACTION ARISE is a bold vision for Downtown Janesville’s long-term future, solidly grounded in community engagement and focused on feasible action steps. The plan is intended to position downtown Janesville as a vibrant neighborhood where commerce, culture, entertainment, and history intersect.

ARISE GOALS Make the downtown the heart of the community and a fun, vibrant and healthy place to live, work and visit for a wide spectrum of the community. Preserve the historical character and authenticity of the downtown. Celebrate the Rock River as Janesville’s greatest asset. Facilitate new investment and redevelopment with a market driven and action oriented strategy.

CATALYST SITES Town Square (*see below) Water Street South Traxler Park North Main Street West Milwaukee Street / North River Street South River Street / South Franklin Street

THE CITY OF JANESVILLE’S COMMITMENT Planning for redevelopment of downtown has been happening for more than a decade. From 2004-2017, COJ made $15 million in downtown improvements. In addition, the city secured $16 million in federal, state and other funding for a total of over $30 million in investments.

Key Projects

CITY OF JANESVILLE COMMITMENT Rehabilitate West Milwaukee Street Cost: $2,500,000 Mix of federal and city funds Milwaukee Street two-way traffic conversion Cost: $250,000 100% city funds 2016 2020 Parking deck removal Court Street bridge painted Cost $755,000 Mix of city, state and federal funds Improvements to east side of river bank Cost: $1,820,000 Mix of city and private funds 2019 2016 2017 Convert River Street into a Festival Street Cost: $1,350,000 Mix of city and private funds Convert Court Street to two-way traffic Cost: $300,000 100% city funds Replace Milwaukee Street bridge Cost: $4,411,000 Mix of city and federal funds Improvements to west side riverbank Cost: $1,835,000 Mix of city and private funds 2017 2018

PRIVATE SECTOR COMMITMENT The City of Janesville’s commitment to downtown has been matched by downtown business owners in the form of new construction and renovation projects through private investment.

PRIVATE SECTOR COMMITMENT Year Company Project Description Investment 2015 The Venue / Voigt Music Center Rock County Appliance / Masonic Lodge Renovation $504,000 (Venue) $107,300 (Voigt) ECHO Building remodeling and expansion $700,000 2016 SASid Insurance Development / Rock County Brewing Wisconsin Carriage Works Building Renovation $150,000 (SASid) $100,000 (RC Brewing) Block 42 / Bodacious Shops 117-119 North Main Street Renovation $1.5 million Foremost Media / Mark Robinson Grey Goose Building Renovation $2.5 million $500,000 in TIF money

PRIVATE SECTOR COMMITMENT Year Company Project Description Investment 2016 SHINE Medical Technologies Headquarters Prospect 101 Building, sixth floor renovation TBD $260,000 in TIF loan Kimball Education Center Kimball Family donation of building to School District of Janesville $628,600 donation 2017 Lark Restaurant 60 South Main Street renovation   N1 Critical Technologies Former Red Cross Building $250,000 purchase, plus renovations 2018 Cobblestone Hotel Former Parking Lot

DOWNTOWN JANESVILLE INC. DJI is a volunteer group of business representatives that provides leadership in the following areas: Promote economic development through business expansion and retention efforts Encourage the preservation of historic buildings through revitalization and renovation Enhance the quality of life through branding the downtown as the heart of our community Increase opportunities for activities and involvement by hosting a full calendar of events that activates the downtown and creates programming for the community and guests Improve the aesthetic integrity via way finding signs, flag banners, planters and street scaping

CITY OF JANESVILLE Key Financing Tools TIF: Tax increment financing is a public financing method that is used as a subsidy for redevelopment, infrastructure, and other community-improvement projects. The value of the properties inside the district is calculated and the total amount of property tax generated is noted. The life span of a TIF district is 23 years. For the next 23 years all property revenue above the base amount is captured by the TIF district as incremental revenue. BID: A business improvement district is an area within which businesses are required to pay an additional tax in order to fund projects within the district's boundaries. This was passed fall of 2017 and a part-time Executive Director was hired to oversee the program starting in 2018.

ARISE Now LONG-TERM FUNDRAISING GOAL $10 MILLION ARISE Now, formed in 2016, is a private-public partnership whose purpose is to strengthen the implementation of the City’s ARISE plan as well as support other key activities and organizations working to transform downtown Janesville. Official partners of ARISE Now are: City of Janesville Forward Janesville, Inc. Downtown Janesville, Inc. Janesville Performing Arts Center LONG-TERM FUNDRAISING GOAL $10 MILLION A tax deductible fund that is focused on ensuring the successful transformation of downtown Janesville.

GOALS & ACTIONS Placemaking: Start with the Town Square Activating public places: More than just about the buildings Connecting areas and people: Ensure walkability and connectivity Exploring other opportunities: Be an agent for change

THIS IS A JOURNEY Town Square Main Street & Milwaukee JPAC Internal ARISE Now is not a one-time project, but a multi year journey Town Square Main Street & Milwaukee JPAC Internal Walkways Amphitheater

Private Sector Commitment Public Downtown Financing Programming Tools Why is now different? Key Components are in place for successful transformation Public Financing Tools Downtown Programming Private Sector Investment

INVEST IN JANESVILLE MONUMENTAL & ICONIC PROJECTS MULTI-YEAR GIVING OPTIONS INVEST IN JANESVILLE FLEXIBLE STRATEGIES NAMING & RECOGNITION OPPORTUNITIES ALL LEVELS OF CONTRIBUTION & RECOGNITION KEY TO THE HEART OF OUR COMMUNITY