Articles and Leaflets Thursday, 08 November 2018 jonathan Peel SGS 2012

Article A piece of writing to convey information to a designated group of people. A piece of writing with a specific purpose: entertain, inform or persuade, for example. Formality of writing will vary depending on the audience. jonathan Peel SGS 2012

“How do I make it interesting?” Use of person to engage A punning headline Emotive language Variety of punctuation and sentence length imperatives hyperbole Rhetorical questions What others can you think of? jonathan Peel SGS 2012

Approach “Write an article for a teenage magazine about a person you either admire or dislike” Consider the key words of the question… Make your decisions (and remember that dislike is quite tricky if you don’t want to cause offence…) Then… jonathan Peel SGS 2012

PLAN Format of article PLAN Headline Short Catchy Gives an idea of content Introduction Brief outline of the subject matter A few sentences Main body of article Answer the “why, how and what” questions the readers might have Include plenty of detail Use a wide range of language and try to include quotation – the best way to show confidence with a range of punctuation Conclusion Summarise the article Recommendations/an overview Sign off with a memorable phrase or one-liner. jonathan Peel SGS 2012

An empty box, saying “picture”. SO: An article has no set layout and can read like a well structured essay The tone is dictated by audience and content – be careful. There is no need to use pictures, though an empty box, labelled up would be sufficient. An empty box, saying “picture”. jonathan Peel SGS 2012

Where might you find them? Leaflets Who reads them? Why are they produced? Information ?? advertising Theme parks advice health Public awareness Where might you find them? Doctor’s surgery Motorway cafe library …and so on! jonathan Peel SGS 2012

Layout and content should be considered Bullet points Emotive language Pictures Addresses/phone lines Logo Imperatives Clear headline Helpful hints subheadings Quotations Often 3 column folded 2nd person appeal to reader Facts and statisitcs jonathan Peel SGS 2012

Look at the leaflets The leaflets are a selection of advertising for attractions in England and France… the language is irrelevant, the features are the same! Make clear links to the features found on the previous slides. jonathan Peel SGS 2012

Try this one Produce a leaflet persuading people to visit a tourist attraction in your area. The attraction can be real or imaginary. What would you use? Remember to engage and appeal to your target audience Remember to use a strong vocabulary and a variety of sentence structures Remember to punctuate for effect! jonathan Peel SGS 2012

Now How is this one different? Produce a leaflet advising people how to enjoy a safe day out at a local tourist attraction in your area. jonathan Peel SGS 2012