Marketing Manager Georganne Benvenuti

Slides:



Advertisements
Similar presentations
Steps to Homeownership and the Homebuyer Assistance Program Process Homebuyer Education ClassLoan OriginatorReal Estate Specialist HAP Processing Loan.
Advertisements

Finding and Financing A Home Made Simple
Appraisals. What is an Appraisal? The appraisal is a very lengthy document that gives all the details if the home and the appraisers opinion of it’s value.
HUD Owned Properties. What is a HUD Home? An FHA insured home that has been foreclosed on. HUD has become the property owner and offers the home for resale.
Loan Type Comparison FHA, VA, Conventional, and RD.
Chapter 13 Loan Origination, Processing, and Closing © OnCourse Learning.
Capital Mortgage Partners BIBLE Capital Mortgage Partners BIBLE BY: JACK GETTER III.
Mortgage Insurance. What is Mortgage Insurance? Insurance that is required by Federal Law when the down payment is less than 20% Mortgage Insurance protects.
Construction to Perm Loans. What is it? A loan to finance the construction phase of your home that can be transferred into your permanent loan upon completion.
WELCOME TO THE AHIA CONNECTED COMMUNITY! HEALTHCARE INTERNAL AUDIT'S PROFESSIONAL THOUGHT LEADERSHIP COMMUNITY.
Rural Development Loans. What is a RD Loan? A government insured home loan that allows you to purchase a home with NO money down if the home and the borrower.
Introducing… Home Values And Market Trends. What has Zillow Proven?
Facebook Page’s for All of Your Listings Increase your FB lead Generation Presented By: YOUR NAME YOUR CONTACT INFO YOUR NMLS#
Things You Should Know About:. What is a HomePath home? A HomePath home is a foreclosed home in which Fannie Mae was/is the investor Fannie Mae’s goal.
Getting Started (The Basics) Copyright 2012 Peoplemovers.com, All rights reserved.
CRISSY NMLS # Presentation for Real Estate Professionals Only HECM for PURCHASE.
©OnCourse Learning. All Rights Reserved.. Sources of Financing ©OnCourse Learning. All Rights Reserved. Chapter 17.
The # 1 most visited real estate franchise web site* *ComScore, Jan-June 2009; Compete.com, Feb June 2009; Hitwise, Jan-June 2009 remax.com.
Using LinkedIn Groups to the Max. What are groups? LinkedIn Groups provide a place for professionals in the same industry or with similar interests to.
TRID  This Loan Submission Guide is for applications taken on or after October 3, ◦ The purpose of this guide is to assist you with a successful.
© 2012 Cengage Learning. Sources of Financing Chapter 12.
Step One: Introduction. Welcome to Follow My Clients! Once you log in, on the home page is your dash board. Here you will find your quick access buttons.
© 2008 by South-Western, Cengage Learning Chapter 13 Charles J. Jacobus Thomas E. Gillett.
Home Loans BY: ROBERT HILL. Agenda  Loan Process  Things to keep in mind when buying a home  Choosing a Lender  Types of Loans  Medical Resident.
Promoting Your Chapter Vice President Stacy Hanna.
Don McClain Real Estate Marketing Ideas Guaranteed To Close More Sales EZ House Buyers.
Teams.
An Introduction to the CFPB
Vermont Department of Financial Regulation
Mortgage 101 Training for The ________ Team
Teams & Risk Management
RESPA-TILA Regulation
Digital Account Verification Services Through Encompass
Created For: Client Name
Lesson 13.2 The Home-Buying Process
Federal Housing Policies:
National Title Company Breakfast Meeting
COMMON APP: CREATING YOUR ACCOUNT
MLSPIN Broker & Agent Program Overview Slide 1.
“BUYER’S JOURNEY” FOR NEW MEMBERS
101 Introduction aba.com BANKERS.
Capitalizing on Social Media
Tips on Mortgage Brokers
Service Provider Best Practices
FHC Tech Talk Automation and Efficiency Series
Market Update: Mortgage Disclosure Improvement Act (MDIA)
Market Update: Mortgage Disclosure Improvement Act (MDIA)
Annual Kickoff Meeting
Major Expenditures: Housing, Transportation and Food
Advertising.
What is the Chapter Dashboard?
Reverse Mortgage HECM Purchase Program
promoboxx: your digital marketing platform
Members Only Area Guide Book
Jeopardy Real Estate Edition.
E-permits Tutorial for first-time users
Loan Submission Guide BofI Federal Bank.
Marketing for Real Estate Investing
Commission Rate Strategies
Advertising.
How does my workspace work?
Advertising Information in this presentation is a summary of the advertising requirements under the Virginia Real Estate Board Regulations and the National.
MEDICARE WEBSITE GUIDELINES FOR AGENTS AND BROKERS
Brand Yourself and Promote Your Business in Play Therapy
Members Only Area Guide Book
Loan Originator Compensation
Uploading A Complete Loan File
SPE Gulf Coast Section Annual Kickoff Meeting 16th August 2019
Members Only Area Guide Book
Presentation transcript:

Marketing Manager Georganne Benvenuti What is marketing and how does it affect you? My role Lead generation and management; best practices for branches Referral partnerships Reporting Market research Radio, TV, and Social Media advertising Press Releases Company websites/SEO for company and branches

Marketing Department 11/9/2018

RHF New Employee Website www.rhfemployee.com Top 10 Site Features:   1. Notice right away on the home page there is a video - this section will always be updated with the newest video from the company, a department, or an educational video that you can share on social media (show videos) 2. Be sure to use the “search” bar on the top and bottom of each page to find specific content you are looking for easily (FNMA v Fannie Mae example) 3. Notice the “who to contact” section and scan each department as well as the email addresses at the bottom to ensure you are reaching out to the right person or department with inquiries 4. The Unify section under the marketing tab has the link to login, register for trainings, and includes the co-branding form 5. The brochures/flyers section of the site has a ton of flyers that you can edit yourself and use (just make sure you still send to compliance for approval first!) 6. The calendar is updated regularly to include trainings, meetings, and more – always check back to see what has been added and also note that when you click on the event, you can hit “outlook” and an invite will pop-up for you to save instantly to your calendar 7. The products tab is broken down by banker and broker, making things easier for you 8. Notice at the bottom of the home page our company reviews are on a live tally – make sure you are following us on all social media! (on home page) 9. Under compliance there is a social media policy that breaks down the do’s and don’ts – make sure you read that thoroughly 10. Payroll Calendar 2017

RHF Marketing Technology Resources 1:54 PM

Unify CRM Automated, effective email campaigns that include 26 different touches Pre, during and post Access to almost 700 other pieces of marketing collateral, including email campaigns, flyers, brochures, post cards, follow-up phone scripts, and more Contact management Automated birthday and newsletters Pulls data from encompass automatically This advanced automated technology is an incredible marketing asset; it is essentially and invisible selling machine that markets on your behalf; you only have to set it up once Live training available

In Process Communications (IPC’s) www.rhfunding.biz In-Process Communications (IPCs) Open house flyers Index of campaigns

WebMax MLO Website (Subsite)

Social Survey

Advertising Guidelines All Advertisements must include: In order to comply with the SAFE Act, advertising requirements set for at a federal level under Regulation Z must contain the following (See 12 CFR 1007.104(a)): Residential Home Funding Corp. Company NMLS # 34973 Full, physical business address - MLO is licensed in Loan Officer’s Name The business phone number – the land-line is required Title (ex-Mortgage Loan Originator, Br. Mgr.) Individual NMLS # Licensing Information – List the states and the licensed information where MLO are licensed Equal Housing Logo -

Advertising Guidelines If advertising mortgage rates, you must clearly list APR and the proper disclosures Make the equal housing logo easy to find Joint advertisements with realtors must share cost Unify CRM company – gbenvenuti@rhfunding.com for more info Email advertisements – must use CRM (e.g., Unify, Constant Contact, etc.)m- cannot use your Outlook for email blasts! Social media websites must be in compliance (e.g., Facebook, Twitter, Linked-In, Zillow, etc.) All advertisements must be submitted to: compliance@rhfunding.com for approval prior to distribution or posting online

Advertising Disclaimers Not a Commitment to Lend: This is not a commitment to lend. All rates, fees and loan terms are subject to a formal loan application, credit risk, appraisal evaluation and other lending criteria. Programs, rates, terms and conditions are subject to change without notice. Other restrictions may apply.    Reverse Mortgage: Borrower must continue to pay property taxes and homeowners insurance as well as live in and maintain the home.  3rd Party Lender (Broker): Loans are arranged through third party lenders and investors Real Estate Disclaimer:  THIS INFORMATION IS INTENDED FOR MORTGAGE AND REAL ESTATE PROFESSIONAL USE ONLY AND SHOULD NOT BE DISTRIBUTED OR SHOWN TO CONSUMERS OR THIRD PARTIES.  This is not a commitment to lend. All rates, fees and loan terms are subject to a formal loan application, credit risk, appraisal evaluation and other lending criteria. Programs, rates, terms and conditions are subject to change without notice. Other restrictions may apply. Example = Licensed by the South Carolina Board of Financial Institutions – License #MLS-34973

Questions? Marketing@rhfunding.com 11/9/2018