Durban Tourism Visitor Strategy Phillip Sithole DCM: Economic Development & Planning
International Tourist TOURISM SNAPSHOT Tourism Performance 2017 PERFORMANCE Visitors GDP Contribution Sustained Jobs Domestic Tourist 3,8 Days Length of Stay International Tourist 5,8 Days 2017 Total Expenditure R11,7 BN Economic Impact Contribution DBN GDP R19,7 Bn 2015/16 2015/16 2015/16 4 978 090 R 22,5 Bn 53 464 2016/17 2016/17 2016/17 4 324 601 R 20,2 Bn 45 703 2017/18 2017/18 2017/18 3 797 218 R19,6 Bn 41 571 R 4,2 Bn Labour remuneration R1,3 Bn Govt Taxes Growth/Decline Growth/Decline Growth/Decline -527 383 -R0,6 Bn -4 132
Tourism Markets Core Maintain Develop UK Europe USA China Middle East Trade Shows Trade & Media Hosting In-Market Activation Trade & Wholesale Roadshows USA DMC Appointed Media Hosting Trade Shows Fam Trips China Trade Shows Trade & Media Hosting Middle East Trade & Media Hosting West Africa Trade Shows (Expo) Fam Trips Tourism Features India Trade & Media Hosting SADC Trade Shows (Expo) Fam Trips Tourism Features Australia & NZ Media Hosting Trade Shows In-Market Activations In-Market Activation Trade & Wholesale Roadshows South Africa Consumer & Trade Shows In Market Activations Seasonal Campaigns Media Hosting PR & Marketing Core Maintain Develop
Marketing Platforms To Date VISITOR STRATEGY Marketing Platforms To Date International National NATIONAL GEOGRAPHICS +250 million people +23 countries Print Features 2 x Documentaties Social Media Digital Link www.nationalgeographics.com Discovery Chanel +234 million people +30 countries Destination Advert Social Media Digital Networks Link www.eurosport.com Eurosport +236 million people +93 countries Destination Advert AFCON Draw - 2012 TV Interviews - WTM/ITB Durban Report (AFCON) Strategic TV Spots Pass Sports Programming Trade & Consumer Shows WTM Africa Rand Easter Show Indaba Beeld Radio & TV SABC Radio. DSTV Lifestyle SABC TV ENCA/ETV Events City Funded Events Sponsorships Value in Kind. community based Strategy Intervention Trade Shows Partnerships DMC - USA WTM - London Ladysmith Black Mambazo Fam Trips New York Times Show Lions of Zululand Media & Buyer Hosting ITB Berlin - Germany Ebandla On Show - Australia Partnerships The Sharks Golden Arrows Ladysmith Black Mambazo Comrades
What is Durban Destination Events Culture/HERITAGE 164 ATTRACTIONS Sports 16 Museums Religious churches - 235 mosques - 26 Temples - 20 289 Culinary RESTAURANTS Coffee shops & Cafe Safari Accessible by road in 3 hours 575 HOTELS Hotels Boutique B&B’s Entertainment 971 Establishments Bars, night clubs, Art Centres
Beyond Durban Sell KZN 6 B’s #DURBANHASMORE BERG BEACH BATTLEFIELDS BUNNY CHOW BRAAI BUSH and MAJESTIC ZULU KINGDOM As part of itinerary for International and domestic Visitors. As part of South African and African Experience - Bucket List. 8
MAJOR EVENTS 2017/18 INDABA 2018 COMRADES Durban July Creative Week R 85 Million COMRADES R336 Million Durban July R160 Million Creative Week R131 Million Awards R 69 Million Durban Rocks R 32 Million
Durban Tourism - Growth for Africa Africa is at the core of Durban Tourism Strategy for Growth - consolidate SADC and West African market Economic growth of Africa contributes to Tourism Transformation importantly Product and Experiences Accessibility to Durban - direct airlines, British Airways, Qatar, Emirates, ProFlight and Turkish Airlines DT and Partners delivered over 3,7 Mn visitors - we can do more together Partnerships and Collaboration with Private Sector will deliver growth for Tourism Africannes
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