Cordell Anderson Aniqa Hasan
Research of other leagues and their online presence Preliminary research Research of other leagues and their online presence
Competitive Analysis CYFL weaknesses compared to other youth leagues Not updated regulary (daily via Facebook, Twitter, etc) Number of followers and page views Ease of online registration Cluttered Web site CYFL strengths Amount of information Fast load time Sponsor advertising Access tabs
SWOT Analysis Strengths Weaknesses Large league, growing, expanding and combining with others Coaches have first-hand experience Relationship with MU football program Success stories of previous players Weaknesses Increased turnover due to volunteer-based staff No uniform method of communication Large age range of participants and families
SWOT Analysis (cont.) Opportunities Threats Growing interest in local youth football Build big brother relationships with high school and college players Increased focus on keeping kids active Threats Other leagues in Columbia that are bigger, have more resources or a more visible online community Harsh economic times People think football is dangerous
Collected from team parents and coaches External surveys Collected from team parents and coaches
Parents: By the numbers Only 50% of parents had a Facebook Less than 20% had Twitter accounts Less than 20% of parents on two teams had cell phones Only 60% of parents would be interested in interactive features on the Web site 90% wanted a monthly newsletter 33% wanted a weekly newsletter
Parental concerns The concern How to address them Are our children safe? Is the equipment up to standards? Do coaches listen to specific needs of some children (Allergies, injuries, etc.)? Post what CYFL does to keep kids safe Proof equipment is to standard Coaches commentary on the matter
How should CYFL communicate with parents?
What do parents want from the site?
Coaches: By the numbers 100% of coaches preferred communication via e-mail 100% of coaches utilize text messages, but only 50% would like to receive information via text 75% of coaches have a Facebook, but only 37.5% would like to receive information via Facebook 87.5% say league communications were good or okay
Coaches complaints Timeliness of information Constant changes to practice schedules, game schedules, rosters, etc. Last minute notification of e-mail Our solution Events calendar, incorporated into the newsletter The calendar will be tentative and changes will still be made, but hopefully coaches can plan accordingly
Our solution to the posed problems Multimedia Elements Our solution to the posed problems
Equipment infographic
Logan Gray Audio Slideshow
Coaching video
Communication strategy E-mail newsletter
May Newsletter Encompassing communication method so all coaches, players, parents and sponsors can stay updated Includes links, photos, videos and coupons Easy to use Sponsor incentive Updated calendar
September Newsletter Scores, standings and rankings Coach of the week Sponsor spotlight Updated weekly calendar
Create a collection of photos to use online Photo editing Create a collection of photos to use online
The future of CYFL online communication Future Sports Intern The future of CYFL online communication
Future sports intern Qualifications Job requirements Interest/experience in sports, preferably football J2150 OR: audio, video, photo experience and editing skills Experience with Flash, audio slideshows, video content Experience with social networking sites Willing to learn EverySport and Constant Contact Create a weekly/monthly newsletter Create fresh content for the web site Take photos/video at league events Manage all social networking sites Respond to complaints/questions Keep fans/participants engaged