Presentation to the Special Administrative Board Marketing Update Presentation to the Special Administrative Board Rachel Seward September 24, 2015

Marketing Calendar Image Back to School Individual School Performance July Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May June Image Back to School Individual School Performance Accredited Neighb. Schools ECE Accredited Neighb. Schools Graduation Magnets ECE Fresh Start November 9, 2018

Continuing Strategies Print (American banner ad, STL Business Journal) Radio Cable Movie Theaters Outdoor (billboards & bus) Door Hangers (canvassing) Social Media November 9, 2018

What’s Different? Re-dedicated staff to Marketing Coordinator role, July 2015 Plan for Marketing Advisory Board Leveraging key agency partnerships Leveraging student & parent involvement/input Plan for staff training & development (welcoming schools) Recommending Fall 2016 Pre-Buy due to Presidential Election rates 2016-2017 Magnet Marketing campaign November 9, 2018

2016-2017 Magnet Campaign Events(30) Process More targeted marketing Choose Your Own Adventure: Choose SLPS Magnet Schools Events(30) More targeted marketing Grassroots outreach: coffee shops, every SLPL library, houses of worship, neighborhood meetings Moved Magic House event to Science Center Better social media promotion Process Short term: improve clarity, transparency, communication Long-term: process improvements November 9, 2018

Upcoming Events OCTOBER 1 “How to Apply” Night OCTOBER 6 High School Here I Come Night OCTOBER 12 Elementary & Middle School Recruitment Fair Learn about the application process, get answers to questions and apply online, on-site SLPS Central Office 5:30 – 6:30 p.m. Exposition of all high school magnet options Compton-Drew Middle School 6 – 8 p.m. Exposition of all elementary and middle school magnet options St. Louis Science Center November 9, 2018

Enrollment Data 1,090 elementary students left SLPS at the end of the 2014-15 school year 17% are Students in Transition (SIT) 47% are Direct Cert. eligible (FRL) 80% Af-American 16% White 2% Asian 2% Hispanic November 9, 2018

Areas of Focus: Recommendations Pre-K family transition Families at transition years (PK, 5th, 8th) City families with small children: show a path Top 9 zip codes of students who left SLPS 63106 (Carr Square) 63104 (Lafayette Sq./Soulard) 63107 (College Hill) 63118 (Dutchtown) 63113 (The Ville) 63116 (Bevo) 63115 (Penrose/O’Fallon) 63111 (Carondolet) 63112 (Skinker/DeBalieviere) = 74% of total

Questions? November 9, 2018