The Basics Have beginnings in the 1950s when Hollywood asked graphic designers to animate movie titles for feature films. This developed into what is.

Slides:



Advertisements
Similar presentations
A Single Man by Tom Ford Film Aesthetics: Formalism and Realism.
Advertisements

Film Terms & Techniques
MOTION GRAPHICS. The Basics Have beginnings in the 1950’s when Hollywood asked graphic designers to animate movie titles for feature films. This developed.
TECHNICAL REQUIREMENTS Students write a script for a documentary film on a topic of film history or theory Externally Assesed Worth 25% of IB MArk.
Music Videos Structure. The purpose of the Music Video  Promotes a single and, normally, an album  Promotes the artist or band  Creates, adapts or.
Evaluation in Digital Media Graphics Basic Concepts.
The timeline of events:
~~ EDITING ~~ “Cinema is simply pieces of film put together in a manner that creates ideas and emotions.” - Alfred Hitchcock "I love editing. I think I.
Motion Graphic Design Week 7. Motion Graphic Design :: Week 7 :: Calendar.
Motion Graphic Design Week 7. Motion Graphic Design :: Week 8 :: Calendar.
Art Direction and Production
POP ART! POP art is a visual artistic movement that emerged in the mid 1950s in Britain and the United States. Pop art, like pop music aimed to employ.
Motion Graphic Design Week 6. Motion Graphic Design :: Week 6 :: Calendar.
Kate Moross Kate's work Kate Moross is a 25 year old designer based in London, Her achievements include a nationwide billboard campaign for Cadburys and.
Media Language in music video Exam Section A Question 1b.
Multimedia Enabling Software. The Human Perceptual System Since the multimedia systems are intended to be used by human, it is a pragmatic approach to.
Computer Art Semester Review Answer the following questions using the PDF documents supplied. The Links to these files are located on our class website.
Expressive Features and Characteristics of Design
Multimodality: an introduction. New ways of reading, new ways of writing ‘literacy teaching and learning needs to change because the world is changing’
Motion graphics. Film title sequence Film title sequence is a way of presenting a film title or television programs which includes the cast members, producer,
What Is Graphic Design? Suppose you want to announce or sell something, amuse or persuade someone, explain a complicated system or demonstrate a process.
Mixed Media Collage Abstract Compositions. Abstract: simplified or changed from real life Abstract Collage 2. James Abbey.
Saul Bass Studied at the Art Students League in New York and Brooklyn College Influenced by European émigrés who fled Nazi Germany. From Russian.
Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter Visual Communication.
Part 4: Effective Advertising Messages Chapter 14
Muhammad Waqas Design and Production (Continued) Lecture 26.
Editing. What is editing? Editing is often thought of a as a process of cutting down. It can also be the process of coordinating and connecting one shot.
Film Techniques. Camera Shots and Movement in Film/Video “First and foremost, a film is visual rather than verbal. Thus, the feelings and ideas communicated.
Advertising & Illustration Foundations Formal Elements of Graphic Space.
ENG 171 Department of Multimedia and Graphic Arts
 ANALYZING FILM In most narrative filmmaking, everything you see is designed to produce a precise graphic or pictorial effect. Everything is motivated.
One of the first exciting animated title sequences was created by the late Saul Bass for the film “The Man with the Golden Arm,” directed by Otto Preminger.
3D COMPUTER GRAPHICS IMD Chapter 1: 3D Computer Graphics Chapter 1: 1 Lecturer: Norhayati Mohd Amin.
Certificate in Digital Applications – Level 02 Creative Multimedia – DA202.
MULTIMEDIA DEFINITION OF MULTIMEDIA
Animation What is animation all about?. What is Animation? O “ The technique of photographing successive drawings or positions of puppets or models to.
Chapter Nine Creative Execution: Art and Copy
ART ART ART Mr. Erdmans. Applied & Visual Arts  Graphic Design  Photography  Drawing  Painting  Printmaking.
Editing. What is editing? Editing is often thought of a as a process of cutting down. It can also be the process of coordinating and connecting one shot.
 Art communicates ideas, stories or feelings using visual media.
GOLDEN PRINT ILLUSTRATION PURPOSES Attract Attention: Most cases it is necessary but not sufficient. See Exhibits 13.1 on page 409. Make the brand heroic.
Art 222 Digital Multimedia In-class Presentation Week 8A.
T HE G RAMMAR OF F ILM H OW F ILMMAKERS TELL A STORY ON SCREEN A M S. W ICHTERMAN P RODUCTION.
Soul Bass Presentation by Charley Hill and Chloe Hagger.
Films and the Other Arts Terminology. The Short Guide to Writing About Films, Carrigan, Chapter 3 Narrative The story is all the events that are presented.
By Jordan Ridout.
Moving pictures Session 4. What is digital cinema? Article by Lev Manowich Digital media redefines the very identity of cinema. New methods possible with.
DEEP FOCUS (Great Depth of Field) The whole frame is in focus, the meaning of the scene thus develops in the deep space of the frame. Camera movement,
- Intan - Kamini - Balqis - Izzati - Tan - Fadzrul.
Welcome to Graphic Design The art of visual communication.
© ExplorNet’s Centers for Quality Teaching and Learning 1 Objective % Understand career planning in a digital media environment.
3D Animation 1. Introduction Dr. Ashraf Y. Maghari Information Technology Islamic University of Gaza Ref. Book: The Art of Maya.
Technology in Recreation & Tourism Management Marketing Resorts with Film Trailer Techniques.
SAUL BASS “making a main-title was like making a poster - you’re condensing the event into one concept, this one metaphor…a back story that.
Introduction to multimedia
Editing film 50% Science…. 100% Art Mr. Snow.
Motion Graphics “Motion graphics combine the language of film, animation and graphic design.” – Al Boardman Kaplan International ‘8 Great Things To Do.
Objective % Understand career planning in a digital media environment.
Character design By Aidan Walsh.
MEDIA ARTS INTRO.
Computer Art Semester Review DIRECTIONS
Importing Files Importing is not the same as capturing.
Chapter 14 Design and Production
Motion Picture Language
MOTION GRAPHICS AND COMPOSITING VIDEO
EDITING The work of splicing together shots to assemble the finished film.
Final Study Guide Arts & Communications.
Technically & Symbolically.
Presentation transcript:

The Basics Have beginnings in the 1950s when Hollywood asked graphic designers to animate movie titles for feature films. This developed into what is now called Motion Graphics 1980s television corporations began adding motion graphics for television network branding, station I.D.s and bumpers: Examples: ABC round logo, NBC Peacock, CBS Eye designed by Paul Rand Motion graphics often combine music with images Utilized in: Film titles Television Station Identification and Bumpers Commercials Public Service Announcements (PSAs} Interactive media: web animations, Splash pages, Navigations, Banners, Adverts, DVD menus Music videos Environment: interior design, Video walls, retail *how many TVs do you see when shopping at Wal-Mart or Meijer? Exteriors: Billboards (animated), Marquis( time square) Portable Device Interfaces (touch screens)

The Basics continued… Motion Graphics Techniques and Methods Relies heavily on Design Principles for compositional continuity Mixed media: images mixed with live action footage, text, music, scanned images Kinestasis: Camera motion over still images Collage: artistic technique where fragments of images, materials, and other flat objects are arranged into the same pictorial space to imply relationships. Compositing: Creating the final 2D images out of a various sources materials or 3D elements Layering: Positioning various elements over one another to reveal, hide or combine portions Key-Frame Animation: locking in attribute values at various specific frames and allowing the computer to interpolate between the values to create motion or attribute changes across time. Image Processing: special effects, color editing, stylization: Non destructive changes to original footage to create new visual style or visual alterations. Rotoscoping: Drawing or painting over live footage

The Basics continued… As a film maker or animator your goal is to create and organize images to communicate an idea. There are four basic approaches or genres you can take for organizing images so that they communicate clearly. Narrative Genre : Creating and ordering images according to the Story line. Another term is real-life narrative. The images are ordered to follow the events of the story. (Example: Little Red Riding Hood) Documentary Genre : Creating and ordering images according to Subject Matter Design Genre : Creating and ordering images according to Design Principles : (Balance, Unity, Rhythm, etc) Intuitive Genre : Creating and ordering images according to Intuition. This is a gut feeling. Hard to explain but it just feels right.

Motion Graphics In Film Titles Origin of film titles goes back to silent films where text was added using title cards These were supposed to flow with the film but instead disturbed the pacing of the film White letters over black provided information about films Title, Directors, Technicians, Dialogue, etc Additional artistic ornamentation was sometimes given to tiles card Type face could indicate the kind of film: distressed block letters for Horror, elegant script for romance. When sound was added to films the titles started to evolve into more complete narratives and soon into its own art form During the 1950s Hollywood began asking graphic designers to create film titles for feature films Saul Bass, an American Graphic design Pioneer became film industries leading film title innovator The title sequence of a film is like the frame around a painting; it should enhance and comment on what is inside, alerting and sensitizing the viewer to the emotional tones, the story ideas, and the visual style which will be found in the work itself.- Walter Murch

Saul Bass ( ) Go look at his portfolio. Its incredible! Hails from New York City Passion for art at a young age Influenced in modernist design by Gyorgy KepesGyorgy Kepes Moved to L.A. to start Saul Bass and Associates in 1946: created print for movie advertisements and poster designs 1954 created first title for film Carmen Jones Carmen Jones Bass views the credits as a logical extension of the film and as an opportunity to enhance the story The Man with the Golden Arm (1955) and Anatomy of a Murder (1959) was a rebirth of abstract animation The Man with the Golden Arm Anatomy of a Murder Director Martin Scorsese describes the function of Sauls title work this way: Bass fashioned title sequences into an art, creating in some cases, like Vertigo, a mini-film within a film. His motion graphic compositions function as a prologue to the movie- setting the tone, providing the mood and foreshadowing the action.Vertigo

Saul Bass continued Film Title Credits: To name only a few The Man With the Golden Arm (1955) Around the World in Eighty Days (1956) Around the World in Eighty Days Anatomy of a Murder (1959) Psycho (1960) directed by Alfred Hitchcock Psycho Its a Mad, Mad, Mad, Mad World (1963) Its a Mad, Mad, Mad, Mad World Casino (1995) His last title work

An overview of some influential motion graphics Saul Bass film title selections The Pink Panther (1963) titles by Friz Freeleng The Pink Panther Immediately became pop culture icon Dr. No (1962) titles by Maurice Binder Dr. No Abstract designs Erotic elements Combined fashion and music perfectly matched James Bonds character Yellow Submarine: Lucy in the Sky With Diamonds track : : George Dunning, 1968 Lucy in the Sky With Diamonds Developed by experimental artist Rotoscope technique applied to old clips of Fred Astaire and Ginger Rogers dancing Colors were applied with little care for continuity from frame to frame This film sets the stage for development of music videos

Screenings Continued Superman (1978) titles by Richard Alan Greenberg Superman Flew the titles across the screen Early example of computer assisted effects gave the typography three dimensions The Thomas Crown Affair (1968) titles by Pablo Ferro The Thomas Crown Affair Ferro introduced a variety of techniques to film industries: Rapid Cut editing Hand drawn animation Extreme close ups split- screen montage Overlays Hand drawn type His style later became known in television as the MTV style

Screenings Continued Se7en (1995) title by Kyle Cooper Se7en His title work set new standards in a conservative industry Utilized trends in print design and incorporating the computer to combine conventional and digital processes Studied under designer Paul Rand at Yale University School of Art Se7en titles considered a landmark in Motion Graphic design history Music by Nine Inch Nails: Trent Reznor Great video about Kyle Cooper and film titles