Living up to the Promise of Online Advertising 11/9/2018 5:04 AM Living up to the Promise of Online Advertising Steve Ballmer Chief Executive Officer Microsoft Corporation © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Your Goals BRAND BUZZ SALES

All Content Will Be… Ads Too! DIGITAL SOCIAL INTERACTIVE INTEGRATED RELEVANT MULTI DEVICE Ads Too!

The Internet: Content Enables Ads CREATING BUYING SEARCH SOCIAL PERSONAL PROFESSIONAL CONTENT USER CONTENT PLATFORMS OTHER SITES ADVERTISER SITES Relevant Ads Buzz, Brand, Sales, Web Visits Modern Content Sites or the Internet Placement, Context, or Users Reach, Time, Moments of Truth Free, Ad, and Fee

Three Important Delivery Points PC PHONE TV Windows, IE, and Silverlight Growing Presence One Platform or Many? Repackage the Web Windows Mobile Consoles, Set tops, PC’s? XBOX Live 20M Windows MC 200M

Microsoft Media Network TOOLS PROVIDER PUBLISHER Microsoft Media Network

and decide

Software Frees The Creative Let’s Partner! All Content Is Digital Multiple Devices Ads Are Content Software Frees The Creative

11/9/2018 5:04 AM © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.