Marketing Crash Course

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Presentation transcript:

Marketing Crash Course

Marketing: The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants. Developing – studying customers to determine their wants & needs. Promotional Activities – Educate customers, create interest, desire, make a sale, create an image. Distribution – getting the product to the consumer

Marketing Concept –Understanding these needs when you make the plan, make, distribute and promote the product. Plan –Recognize the need and then you produce the product. Production – Make the product – How big, what color, price, etc. Distribution – Where will we sell the product ? Wal-Mart, Target, Lowes? Promotion – Commercials, Magazines, BOGO, etc.

Implementing the Marketing Concept 1. Identify Target Market 2 Implementing the Marketing Concept 1. Identify Target Market 2. Develop a Marketing Mix

Target Market: Who and where does your business/product/service want to serve. Very specific Examples: Cardinal Kroger – Students and faculty members who attend Scott County High School. Pavilion – Health conscious individuals and families who live in the Georgetown area. Gadzooks C2

Develop a Marketing Mix Product – Anything offered to a market by a business to satisfy needs (product, service, idea. Product – Coke, Bicycle, Trampoline Service – Barber Shop, Oil Change, Piano Lessons Ideas – Vote for George Bush

Price Actual amount of money customer pay

Place – (Point of Sale) – Locations and methods used to make the product available to customers. Mall Infomercials Magazine Catalog Internet

Promotion – How you will encourage purchases and increase customer satisfaction BYGO Free Free Samples Bill Boards Commercials Magazine Ads