Marketing Andrea Smalling Public Relations Manager (all brands) Denise Roach Director of Marketing (Foley Johnson, Chalk Hill, Sebastiani, Merus/Altvs, Three Rivers, Lincourt, Foley, Langtry/Guenoc) Alexa Elowson Associate Marketing Manager (Chalk Hill, Sebastiani, Merus/Altvs, Three Rivers, GretzkyFWW General- Coupons) Alex Kessler (January 1) Marketing Coordinator Langtry/Guenoc, Foley Johnson, Lincourt/Two Sisters Foley Estates, Lancaster/Roth Mia Morelli (Global New Zealand, Kuleto, Firestone, Eos, Discoveries, Lost Angel, Lancaster/Roth) Jenee Menconi (Global New Zealand, Kuleto, Firestone, Eos, Discoveries, Lost Angel) Ashley Pengilly Associate Manager Social Media & Consumer Engagement

Foley Family Wines Portfolio California Central Coast Napa Sonoma Lake County Washington New Zealand Value Discoveries Lost Angel Guenoc California [Dashwood] Premium Core Firestone Estate Eos Estate Sebastiani Roth Estate Guenoc Lake County Clifford Bay Niche Altvs Gretzky Estates Guenoc Victorian Claret Three Rivers Grove Mill Luxury [Foley] Lincourt Eos Reserve Foley Johnson Kuleto Sebastiani Appellation Chalk Hill Lancaster Estate Langtry Estate Single Vineyard Te Kairanga Vavasour [Goldwater] Icon Two Sisters Foley Johnson Handmade Merus

Foley Family Wines 2013 California Central Coast Napa Sonoma Lake County Washington New Zealand High Growth Lost Angel Lincourt Two Sisters Roth Estate Guenoc California Selection Modest Growth Discoveries Eos Sebastiani Lancaster Gretzky Langtry Three Rivers Grove Mill Clifford Bay Te Kairanga Managed Growth Firestone Kuleto Foley Johnson Merus Altvs Sebastiani Appellation & Proprietary Chalk Hill Guenoc Victorian Claret Vavasour

Chalk Hill Sebastiani Eos $+++ Ave Price/bottle Lancaster Estate Merus FJ Chalk Hill Altvs $30 Two Sisters -25 30 45 60 75 +++ -10 15 Kuleto Blends Targeted % growth $25 FFW White Space Roth Lincourt $20 Sebastiani Gretzky TK Firestone $15 Three Rivers Vavasour Eos Discoveries Guenoc $10 Clifford Bay Lost Angel $5

Foley Family Wines Portfolio What’s NEW? Foley Johnson Officially changed name 9/2012 Current wines available in tasting room: FJ Sauvignon Blanc, FJ Handmade Napa Valley Cabernet (Camille), FJ Handmade Sta. Rita Hills Chardonnay (Leslie), FJ Handmade Chalk Hill Chardonnay (Lisa) New restaurant attached to Hotel Les Mars Details TBD – spring 2013 launch Lancaster Estate Closed 11/14 – both Lancaster and Roth brands Langtry Officially took ownership position 11/27

Foley Family Wines Portfolio What’s else is NEW? Labels New labels for Sebastiani and Firestone Bottles - Thanks to Robert Wallace’s negotiating skills… NEW bordeaux bottle on Sebastiani and Firestone NEW bordeaux bottle for Discoveries and Lost Angel

Foley Family Wines Portfolio What’s else? Morning Buzz….airing tomorrow 165+ markets, 80 million HH

Foley Family Wines Portfolio Welcome New Hires! New Hire training: January 21 – 25, 2013 New Hire flash drives now available: Brand interactive one-pagers Brand powerpoint overview presentations VIP materials 2013 FFW Portfolio Brochure PDF FFW Accolades Wholesale FOB list FFWsales.com quickstart guide Company Directory Zone Map Wholesale sku master Social Media one page overview Marketing Org Chat

Foley Family Wines Portfolio We have the following materials available for all brands: Brand overview presentations Fact Sheets One-page interactive sell sheets Winemaker bios Acclaim fliers Letterhead Tasting mats and tasting note sheets Wine/waitstaff cards Shelftalker templates Menu insert templates Table tent templates And – other items as needed or requested…

Sales and Marketing Activities Calendar Talkin’ SMAC Sales and Marketing Activities Calendar

Foley Food & Wine Society The Story The Foley Food & Wine Society was born from Bill Foley’s desire to unite three of his biggest passions — food, wine and travel. As a Society member you will have exclusive access to our world-class portfolio of wineries, resorts, lodges and partner restaurants in the United States and New Zealand. Membership also includes invitations to private Society events, special offers on wine and merchandise, and personal support from our celebrated team of winemakers, chefs, sommeliers, golf pros and lifestyle experts.

Foley Food & Wine Society The Business FFWS allows us to : Cross market our unique collection of properties – gain a greater share of mind Play where we can win – no one has what we have Effectively brand FFW under one umbrella without seeming too ‘corporate’ Grow our DTC business The Exchange Better Ecomm capabilities/larger marketing list Build events that highlight our wines/properties Next Phase – monetize with a high tier , ‘sell’ space to partner properties– focus on real estate golf club marketing and sales, learn and grow…

Foley Food & Wine Society Launch Plan Next week: Press release announcing FFWS and the entry sweepstakes Sign up cards available in tasting rooms Welcome email sent to select wine club members – test FFWS Book available for tasting rooms and VIPs – printing now January: The Barn Group – PR – target wine, travel & lifestyle pubs Possible advertorials in key magazines – TBD Significant Ecomm and Social Media efforts with a goal of signing members… Spokespeople active now – Chef Carlo, Stuart Ake, Carol’s page… Partnerships – Meritage Napa (Balboa Newport, Auberge La Jolla, Trinitas wines), Wine, Women & Shoes, etc…

The Plan – Tie to Eos “Vintage Revenge” bottling 2/13. 2009 Red Blend (Eos French Connection +) 3000 cases SRP $16.99 2010 White Blend (Firestone Sauvignon Blanc +) SRP $12.99 Discuss during round table – exclusive pitch to Target? Godiva Chocolates would like to tie in with a promotion – can we hit Mother’s Day/May Sweeps Season Finale?

Packaging

What will ABC provide? FFW wines to be included as product placement on the show FFW wines to be poured at cast and premiere parties ABC to host events at FFW properties ABC is looking at providing launch kits to include wine glasses with Revenge logo, DVD’s, Godiva chocolate pairings, etc. ABC to provide PR support ABC to promote the wines on their website and social media

Future Possibilities for Round Robin Discussion:

Social Media Update We are talking to over 50k consumers via SM Have software that monitors all online conversations that mention our wineries and brands For 2013 Focus is driving engagement and participation vs numbers Key focus brands – Sebastiani, Firestone, Chalk Hill, Lost Angel & FFWS WE NEED YOUR HELP!! Send us content – we can help create buzz for key accounts that are supporting us Let us know when you’re doing wine dinners in market - we shouldn’t have to find out through our software