By Jake Schmitt, Seth Raleigh, Neil McLain Protecting IP By Jake Schmitt, Seth Raleigh, Neil McLain

Intellectual Property “Intellectual property refers to creations of the mind: inventions, literary and artistic works, and symbols, names, images, and designs used in commerce.” Source: World Intellectual Property Organization

Intellectual Property Law Four Categories: Trade Secrets Trademarks Copyrights Patents

Digital Rights Management (DRM) DRM technologies attempt to control the use of digital media by preventing access, copying, or conversion by the end user. Examples: Audio and video tape recording, cd ripping, file sharing.

DRM Cons Problems during usage, slows down or crashes User experience is affected Reinstallation required in some cases Security concerns Many devices don't support it

DRM Pros Demand for legal online content Content providers can protect content and control its access and authorization Online original digital distribution Consumers get good quality content The rights of content owners are protected

Types of DRM Fairplay (Apple) Rootkit XCP (Sony) Digital Watermarking Windows MediaDRM

Sony rootkit Sony included Extended Copy Protection (XCP) and MediaMax CD-3 to restrict consumer use of music In reality: Monitored customer Interfered with the normal way Microsoft Windows operating system played cds Opening security holes

Why Should You Care Protected software and products violations Be Prepared… Anyone and everyone is responsible for knowing and following the laws Patents, copyrights, trademarks, and trade secrets are meant to protect

Additional Readings More on DRM http://www.foxnews.com/story/0,2933,96797,00.html 12 year old girl sued http://www.foxnews.com/story/0,2933,96797,00.html RIAA file sharing lawsuits http://en.wikipedia.org/wiki/RIAA

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