Collaboration Research Project By the Design Thinkers

“Design for All is achieved not by stereotypical user properties and functional roles, but by accommodating the actual users’ behaviour” -C. Stray

Target Audience Segmentation Entrepreneurs (5,3,4,2,4 = 18) Alumni (2,3,3,1,3 = 12) Final Rating: Collaborators (5,4,5,2,5 = 21) Freelancers (2,2,3,2,3 = 12) Uni Projects (3,3,4,0,5 = 15) 1) Personal Projects 4) Uni projects 6) Freelancers 2) Collaborators 3) Entrepreneurs 5) Alumni Personal Projects (4,5,5,3,5 = 22) Opportunity to Collaborate (1-5) Willing to Use it (1-5) Usefulness (1-5) Financial Benefit (1-5)Non-Financial Benefit (1-5)

Cost Structure: Developments Advertising KU Sponsors Key Resources: Budget Digital Resource KU Tech Team Student Union Local Businesses Key Activities: Marketing Sales Trial Period Promotion Reps Design Customer Segments: Personal Collaborators Entrepreneurs Uni Projects Alumni Freelancer Customer Relationship: Live Chat Frequently Asked Questions Emails Value Proposition: Projects Collabs Streamlined Student & Alumni use Channels: Social Media Networking Events Email Blasts Posters Advertising Revenue Streams: +Course Budget +Sponsors +Donations +Advertising +Subscriptions

Value Proposition Canvas Tasks: Find People Write Brief Decide Budget Promote Network Interviews Confirm Availabilities Assign Tasks Pains: Bad Quality Project Financial Loss Incomplete Projects Lack of Skills Ruined Reputation Trust Issues Gains: Money Networking Experience Exposure Portfolio Skills

Empathy Map Think & Feel: Reputation Resume Say & Do: Portfolio building Social life Grades Money Future Say & Do: Positive in order to collab Optimise their positive results Social life Social Media Hear: Parents pressuring to get good grades and good job Friends being distracting Friends who encourage and inspire Professor adding stress See: Friends and Professors working Social media and Advertising Competition not advertised Job environments Different faculties Workshops

Target Audience Research Trends of Collaboration in University Collaboration of University students has been increasing worldwide The Benefits of University Students’ Collaboration Learn to balance of collaborative and individual work Upskill teamwork and communication skill Determine an area of interest Start their careers as academic researcher for non-economic benefits or economic benefits Ready to join into future career industries

Target Audience Research University Industry Industrial collaboration UK research-intensive universities have become increasingly ‘enterprising’ in terms of research commercialization, technology licensing and transfer, and other ways of engaging with the business enterprises and industry. Why industries collaborate with students “The relationship with the university is valuable for two reasons: as a way of promoting new ways of approaching the development of our products but also being able to support students on Masters projects, which then makes them more employable for us if we need to increase staff” -Chief engineer Alessandro Picarelli in Dallara Automobili

Target Audience Research Figures of KU students 13,628 undergraduate/foundation-level students and 3,919 postgraduate students 15,065 full-time students and 2,482 part-time students 15,460 home/EU students and 2,087 overseas students Location Kingston Hill Knights Park Penrhyn Road Roehampton Vale Grand Total Total 6074 2628 8520 1172 18394

Competition Slack is an interconnected app that allows in app messaging, integrated in app applications and it is indexed plus searchable Launched 2013 6 million users 16000 users when it launched 9 million weekly active users Worth 5 billion reported valuation Slack is an app used in order to streamline workflow within a team and reduce miscommunication. This app has become widely popular because it integrates other applications, into one and is user friendly that makes it very popular and allows notification editing and robust tools.

How to Legalize Terms and Conditions: Would bind the users to the contract. Can get free templates online. Would create rules within the app. Creative Commons: Provides free and simple copyright licenses. There are four types of licence; Attribution, ShareAlike, Non-Commercial, No Derivatives. Allows creatives to share and use work, and also receive input, while still being protected. Licence cannot be revoked. You can cancel the licence, but work previously used cannot be retrieved. Others may profit from your work. Non-Disclosure Agreement: A legal agreement that binds two parties to share confidential/sensitive information. Can be one way or mutual. Can stop people from stealing business ideas Can have a time limit on it if not enforced properly

Payment Method Time-for-Time: Some users may value the experience and connections more than money. Looking good on their cv, plus benefiting them in a review system. Money: Various different in app payment methods such as paypal, google wallet, and venmo. An amount and budget would have to be set in advance. Community Expectation: If the community has a good reputation, people will be more willing to offer their help for nothing in exchange, as they could trust to get help in the future too. Bartering: Bartering is the exchange of goods that does not require money but an agreement between two parties to exchange a good or service

‘’If you want to get somewhere fast, go alone ‘’If you want to get somewhere fast, go alone. If you want to get somewhere far go in a team.’’ Paul, Design Tec Student Interviews “The whole point of an art school is to meet people that will benefit you in the future and network.” Scott, Fine Art Foundation Student “You can get a degree anywhere but it's what you do in university that counts and what you really want to do is leave with a pocket full of contacts.” Stephanie, Staff member. “ YES! There should be something where a student migrates into an alumni profile which then gives them more credibility after they graduate.” Daisy, Interdisciplinary Masters: Gender without borders. Including the staff we interviewed, not one person was aware of current Kingston collaboration platform. So we plan to look into why that is, in more detail.

References Stary, C. (2018). User diversity and design representation: Towards increased effectiveness in Design for All. [online] SpringerLink. Available at: https://link.springer.com/content/pdf/10.1007%2Fs102090100002.pdf [Accessed 31 Jan. 2018]. Seqlegal.com. (2018). Terms and conditions | Free templates by SEQ Legal. [online] Available at: https://seqlegal.com/free-legal-documents/website-terms-and- conditions [Accessed 31 Jan. 2018]. Ft.com. (2018). Non-disclosure agreements — an explainer. [online] Available at: https://www.ft.com/content/80dcdd58-b893-11e7-9bfb-4a9c83ffa852 [Accessed 31 Jan. 2018]. Gov.uk. (2018). Non-disclosure agreements - GOV.UK. [online] Available at: https://www.gov.uk/government/publications/non-disclosure-agreements/non- disclosure-agreements [Accessed 31 Jan. 2018]. The Creative Music Blog. (2018). The Creative Commons dilema » The Creative Music Blog. [online] Available at: https://blog.procollabs.com/creative- commons-dilema/ [Accessed 31 Jan. 2018]. Creative Commons. (2018). What we do - Creative Commons. [online] Available at: https://creativecommons.org/about/ [Accessed 31 Jan. 2018]. Dus.psu.edu. (2018). The Benefits of Undergraduate Research: The Student’s Perspective - The Mentor. [online] Available at: https://dus.psu.edu/mentor/2013/05/undergraduate-research-students-perspective/ [Accessed 30 Jan. 2018]. Tijssen, R., Lamers, W. and Yegros, A. (2017). UK universities interacting with industry: patterns of research collaboration and inter-sectoral mobility of academic researchers. Kingston.ac.uk. (2018). Student profiles - Facts and figures - Kingston University London. [online] Available at: http://www.kingston.ac.uk/aboutkingstonuniversity/factsandfigures/studentprofiles/ [Accessed 31 Jan. 2018]. http://blogs.newschool.edu/digitalhumanities/files/2016/02/Slack_Icon.png