Hackathon TEAM BLUE

1. Product Brand MobiCert Certification of Mobile Online Learning Application Developers The audience for this certification would be those individuals who are developing mobile applications for online learning programs Three levels – Apprentice, Expert, Professional Content – Knowledge: online/mobile learning design, standards, device knowledge, security, enabling technologies Skills: Simulations with feedback; performance task Abilities – Communication, Organization, Project Management 11/9/2018

What is the value to the general population? 2. Program Description MobiCert is designed to increase access and efficacy of online learning programs around the world What is the value to the general population? Breakdown socio-economic and geographic barriers to allow increased accessibility to high-quality online learning programs Anytime, anywhere access to high-quality online learning What is the value to the candidate population? 8.7 million mobile application developers worldwide and expected to reach 19.7 million by 2020 – 50% are expected to be women This is an opportunity to earn a mark of distinction within their career group and to produce a better product for students around the world 11/9/2018

Develop Strategic Partnerships 3. Program Strategy Develop Strategic Partnerships Bill and Melinda Gates Foundation-Fund distribution of mobile devices in 3rd world countries UNICEF’s Education is a Human Right campaign-to support and promote the value of online learning accessibility in 3rd world countries Technology Providers (Apple, Microsoft)-Require certification for Apps running on their platform Application Developers Alliance, Online Learning Consortium to promote the value of the certification Capitalize on emerging technology and technology trends Internet accessibility Remote proctoring Mobile devices Obtain ANSI Certification 11/9/2018

Organizations who will recognize the MobiCert 4. Target Market Organizations who will recognize the MobiCert Microsoft Apple Google Oracle IBM Organizations who will partner Distribution Partner – App stores (Apple, Microsoft, etc.) Delivery Partner – Mobile (practice what we preach) Training Partner – Universities Test takers IT Students Current Mobile Application Developers and Online Learning Developers (8.7 million worldwide) 11/9/2018

Goals of the delivery plan: Anytime, anywhere access via mobile device Remote proctoring for security enhancement (mid-stakes assessment) Rely on existing technology partners for delivery BYOD 11/9/2018

Technology Providers: Apple, Microsoft, GooglePlay for Education 6. Marketing Plan Marketing to IT mobile application and learning applications developers Technology Providers: Apple, Microsoft, GooglePlay for Education Learning Apps are the second highest type of applications in the Apple store GooglePlay for Education has 30 million subscribers (students and teachers) Industry Associations: Application Developers Alliance, Online Learning Consortium to promote the value of the certification Industry websites: Fiercedeveloper.com Other mobile app and learning app industry websites and associations Social media outlets (e.g. Facebook, Twitter, Instagram, YouTube) Value Message to Candidate Population Set yourself apart in a saturated market 11/9/2018

7. Sales Plan Short-Term Goals Partner Commitments Identify Subject-Matter Experts Exam Creation Certification Program Marketing Time to Market: 12 Months First Year Volume Goals 8.7 million mobile developers today Target Year 1 is 0.5% of market share Target Year 2 is 1.5% of market share Assuming $350 per assessment = $50 million in revenue in Year 1 2% of revenue from Year 1 would be divided between Bill and Melinda Gates Foundation and UNICEF’s Education for All Program 11/9/2018

And here’s a live commercial for MobiCert …… 8. “Wild Card” And here’s a live commercial for MobiCert …… 11/9/2018