Print back to the printer you already use, from anywhere November 2011 Xerox PrintBack Print back to the printer you already use, from anywhere November 2011 Hello, I am <<NAME>> from Xerox and today I am going to introduce you to a new solution for printing from iOS- and Android-based smartphones and tablets called Xerox PrintBack. But first, a little background. SO1PA-11EA

Xerox Internal Use Only In 2011 alone… Smartphones 485.3 M Media Tablets 71.6 M We all know that the use of mobile devices is increasing rapidly. In 2011 alone, Gartner’s expected factory unit production forecast is just over 485 million smartphones worldwide. The tablet device form-factor is newer to market than the more established smartphones, but Gartner expects 71.6 million of them to be produced in 2011. Growth for both device types is forecasted out through 2015. As these devices have picked up more computer-like capabilities – corporate email, calendar, access to web applications, for example – they have become more integrated into the way we, and our customers, work. Printing is no different. Expected Factory Unit Production, Gartner Forecast Analysis: Mobile Phones and Consumer Electronics, Worldwide, 2Q11 Update November, 2011 Xerox Internal Use Only

Today printing is immature and confusing Mobile OS Infrastructure Mobile OS Applications Apple AirPrint Hardware Manufacturers Google Cloud Print Software Manufacturers Printing for these devices is still in the early stages. Its confusing and difficult for customers, who have to know whether their printer supports AirPrint or Google Cloud Print, or choose among a variety of applications either from the printer hardware vendors or ISVs. And the alternatives available today may not do what the customer wants – in some cases, common formats like Microsoft Office documents aren’t supported, or the output quality of the document can be impacted, or network issues can keep the solution from working properly. We get the question from customers – does Xerox have a solution for printing from mobile devices? Until today, the answer depended on which of our products the customer had. Now, Xerox has a solution that covers all of our desktop products. No Xerox solution for desktop printers & MFPs November, 2011 Xerox Internal Use Only

Xerox Internal Use Only Xerox PrintBack A simple, free iOS/Android printing solution that doesn’t require IT resources to install or manage. Utilises the printer you already have connected to your Mac or Windows-based PC – regardless of connection type, controller, etc. Delivers uncompromised print quality, producing documents that look the same as when printed from a computer. Offers support for most of the office document types you already print during your daily work activities. A simple, free iOS/Android printing solution that doesn’t require IT resources to install or manage. Utilizes the printer you already have connected to your Mac or Windows-based PC – regardless of connection type, controller, etc. Delivers uncompromised print quality, producing documents that look the same as when printed from a computer. Offers support for most of the office document types you already print during your daily work activities. With PrintBack, Xerox is delivering a free and simple solution for printing from iOS- and Android-based smartphones and tablets. It is designed with the individual in mind – able to be set up and used by people who need to enable printing from these devices. PrintBack takes advantage of the printer that is already connected to your computer, meaning PrintBack just works with the default printer for your computer regardless of technology, connection type, or vendor. As PrintBack goes through your computer, print quality and document formatting are not impacted, and it supports the types of documents you already print from your computer. So what does PrintBack entail? November, 2011 Xerox Internal Use Only

Xerox PrintBack Components PrintBack App Web Service PrintBack Agent There are three components that combine to form the PrintBack solution… The PrintBack App, that resides on your phone or tablet that sends jobs from your device. Depending on whether you device is based on iOS or Android, you’ll download the app from the Apple App Store or the Android Market. The online service that carries jobs from the device to the computer. Options are limited with PrintBack to deliver the easiest possible installation process – so customers can choose from Dropbox, our recommended choice, or one of six popular and widely used web email providers. The PrintBack Agent, that retrieves and executes print jobs, available for download from xerox.com for Mac and Windows-based computers. Next, let’s look at how these three components work together to power PrintBack. November, 2011 Xerox Internal Use Only

Xerox Internal Use Only How PrintBack Works Extending the print capabilities of your computer to your iOS or Android-based tablets and smartphones. Dropbox or Web-based Email account Any Web Connection Wi-Fi or Cellular PrintBack Agent Default Printer PrintBack App When printing with PrintBack, jobs are sent from the device by using the PrintBack app. The file to be printed, with the accompanying job ticket, is either loaded to Dropbox or sent to the designated email address. The PrintBack agent running on the computer will see the job arrive at the web-service, download the file and job ticket, and print the file to the default printer. Ethernet Wi-Fi USB November, 2011 Xerox Internal Use Only

Xerox PrintBack – What is it not? It is not a solution for “mobile printing.” Not about discovering and printing to any device Not targeted as a business centre / hotel / campus mobility solution No support beyond the current default printer of your computer Now I want to clarify here – with PrintBack, we are extending access to the printer you already print to with your printer. It is not about enabling printing at print shops, or in hotel business centres or being able to discover and print to new printers. So how do you print with PrintBack? November, 2011 Xerox Internal Use Only

Printing with PrintBack Print from Viewed Document Open a document you received in email. Press “open in” icon in upper right corner and select PrintBack. Works for: MS Office documents iWork documents PDF files For document formats like PDFs and Microsoft Office documents, you simply click the “Open in…” or “Share” button and select PrintBack. At that point, the print settings screen will appear and the job can be submitted. November, 2011 Xerox Internal Use Only

Printing with PrintBack Photos Tab Open PrintBack, and select the “Photos” tab. Tap “Choose,” and select the photo you want to print. Works for: Photos in the photo library on your device In the PrintBack app, selecting the Photos tab will allow you to print pictures that are stored on your device. November, 2011 Xerox Internal Use Only

Printing with PrintBack Photo Shoot Tab Open PrintBack, and select the “Photo Shoot” tab. Confirm your settings, tap the camera icon in top right corner, and take your photos. Works for: Newly taken photos that you will want to print or save with PrintBack The Photo Shoot tab, allows you to take new photos within the PrintBack for automatic printing of newly taken photos. I’ll talk about a neat trick you can do with Photo Shoot and the Save a Copy feature in a little bit. November, 2011 Xerox Internal Use Only

Printing with PrintBack Clipboard Tab Select the content you want to print and copy it to the clipboard. Open PrintBack, and select the “Clipboard” tab. The content on the clipboard will be displayed and is ready to print. Works for: Email content Web content Any copy-able content in other applications To print email and web content, that can’t currently be shared or opened in another application like PrintBack, you can select what you want to print, select Copy, open PrintBack and select the Clipboard tab – the content on the clipboard will be shown and able to be printed. November, 2011 Xerox Internal Use Only

Xerox Internal Use Only PrintBack Settings Settings A simple set of options for jobs sent from PrintBack. Includes: number of copies Photo size (only when printing photos) Hold print, keeps jobs from printing until released at your computer Save a Copy settings Here are the settings that are available when jobs are programmed in PrintBack. Number of copies is self explanatory. When a photo is being printed, you can select the size for the photo to be printed. Hold Print will keep the job from printing until it is released when you return to your computer. The Save a Copy section gives you options for saving the file that you are printing. It can be saved to the Downloads folder of your computer, or to your Dropbox account if you use that service, and you can also elect to only Save the file. November, 2011 Xerox Internal Use Only

Save a Copy with PrintBack “Downloads” folder One scenario of note – for people who take photos in the field with their iPhone, for instance, would have to sync their device when they return to their office or email themselves the photos they take on their iPhone. If they use Photo Shoot mode in PrintBack, and select the save to Download folder option, and set it to Save Only – photos they take will automatically upload from their device for saving to their computer. This might be particularly convenient for real estate professionals touring a home they will help sell for the first time, or insurance professionals viewing the scene of damage – saving time and steps later. November, 2011 Xerox Internal Use Only

Xerox Internal Use Only PrintBack Customers Individuals Environments where users can deploy solutions Networks where online storage/email traffic is allowed Android/iOS device users So who is PrintBack the best fit for? Primarily, individuals. In small and home office scenarios, PrintBack will be a great fit as it is normal in these environments for individuals to install their own software and solutions, and it is less likely that firewalls will interfere with web traffic to Dropbox or online email providers. In larger, more IT-centric managed network environments, these particulars of the design of the PrintBack solution may simply not work. It is obviously also limited to Android and iOS device users. November, 2011 Xerox Internal Use Only

PrintBack Advantages Cloud-based print path avoids networking / discovery issues Uncompromised output quality Support for common office formats Just works with the default printer of your computer Easy sharing with host computer and/or Dropbox The design of the PrintBack solution does have some advantages for the customer experience. Support for commonly used office document formats By using the online service to connect device with computer, issues of networking and discovery are avoided Print quality and document formatting are not impacted by printing from the device – prints are consistent with those printed directly from computer By working with the default printer already installed on your computer, printers from any vendor, based on any technology, and via any connection method are supported. Easy sharing is a convenient time-saver for getting files from your device to your computer November, 2011 Xerox Internal Use Only

PrintBack and Mobile Print Solution Xerox PrintBack Xerox Mobile Print Solution Users Single / Personal Shared / Organisation-wide Who Installs Individual User IT and Xerox Device Support iOS and Android-based smartphones and tablets Any email-enabled mobile device Supported Printers Any printer you can print to today with a PC or Mac Xerox Mobile Print Solution enabled Xerox MFPs Printer Selection Not applicable At time of document retrieval Security Passes through firewall Works within firewall Cost Free app/agent download Server software and per-MFP charges Highlight the ways in which PrintBack and Mobile Print compare and contrast. November, 2011 Xerox Internal Use Only

Xerox Internal Use Only For more information… Xerox Mobile Solutions: www.xerox.com/mobile Xerox PrintBack: www.xerox.com/mobile/printback Download PrintBack: www.xerox.com/DownloadPrintBack For more information on PrintBack, or the suite of Xerox mobile offerings, visit one of these websites. And if you have an iOS or Android-based device, give PrintBack a try. November, 2011 Xerox Internal Use Only

Thank you.

Printing with PrintBack Print from viewed document MS Office PDFs Apple iWork* PrintBack Photos Tab Stored Photos PrintBack Photo Shoot Tab Newly Taken Photos PrintBack Clipboard Tab Email content Web content Any copy-able text November, 2011 Xerox Internal Use Only