The Systemic Enrollment Management Matrix (SEM²) and Student Success Planning Oscar Joseph III, Ph.D., D. Mgt. Chief Enrollment Management Officer League for Innovations in the Community College March 18-21 / 2018 / National Harbor / Maryland

The Journey

Agenda Team AACC Enrollment Triangulation Conceptual Framework Enrollment Theoretical Principles: P³ = Enrollment Strategic Enrollment Management Models Strategic Enrollment Management Matrix (Dolence, 2014) AACC Systemic Enrollment Management Matrix (SEM²)

Agenda The Matrix Top Nine Learning Points AACC Data Points {Story} AACC Systemic Enrollment Management Matrix: SEM² Discourse Grid and Membership SEM² Recruitment Dimension Discourse Questions {Example} SEM² Zip Code Analytics Projects AACC Enrollment Logic Model

TEAM AACC Follow-through Trust Courageous Conversation Communication Commitment Communication Courageous Conversation Trust Follow-through

Enrollment Triangulation Conceptual Framework Recruitment Retention Completion and Graduation

Enrollment Theoretical Principles: P³ = Enrollment Programs People Place (Joseph 2017)

Strategic Enrollment Management Models Division Committee Key Person Matrix

Strategic Enrollment Management Matrix (Dolence, 2014) The “Strategic Enrollment Management Matrix” is a powerful tool in the Academic Strategic Enrollment Management toolbox. The Strategic Enrollment Management method derives its origin from the Cross-Impact Analysis approach developed by Gordon and Helmer (1966). The Strategic Enrollment Management Matrix provides a comprehensive framework process intended to develop and evaluate strategies, capacities, and systemic operational initiatives (Dolence, 2014).

AACC Systemic Enrollment Management Matrix (SEM²) The AACC Systemic Enrollment Management Matrix is a structure that guides the enrollment management planning process toward developing strategies, tactics, goals, and objectives designed to impact access, transfer, and completion college-wide.

The SEM² nine learning points The Matrix is a systemic research- based transformative change model  The Matrix is a collaborative process that infuses stakeholder voice (perspectives, values, experiences, and insights) across all consistency groups  The Matrix is governed by seven strategic enrollment management dimensions (strategy, academic, recruitment, retention, operations, policy, and analytics)  The Matrix model illustrates components of a common vision, colleague relations, and inclusive discourse 

The SEM² nine learning points The Matrix is anchored by seven learner centered questions designed to create a consistent college-wide enrollment focus The Matrix is an organic model that encompasses various diverse institutional initiatives, programs, committees, and groups under one enrollment management structure The Matrix emphasizes a learner- centered philosophy   The Matrix configuration has a “Think Tank” element to guide critical discussion regarding enrollment activities The Matrix structure has a college- wide governing Board that is designed to manage essential systemic management matrix policies, procedures, practices, and protocols  

AACC Organizational Chart (FY2017) AACC Facilities Master Plan 2016 AACC Data Points AACC Organizational Chart (FY2017) AACC Facilities Master Plan 2016 Dual Enrollment Program Update (January 10, 2017) AACC Open House: The College Connect (March 25, 2017) Early College Access Program Information Fall 2016 Headcount Report Credit Enrollment Facts and Trends (FY 2015) AACC Enrollment Report (FY 2016) AACC School of Business and Law (Headcount) AACC School of Continuing Education and Workforce Development (Headcount) AACC School of Health Sciences (Headcount) AACC School of Liberal Arts (Headcount) AACC School of Science and Technology (Headcount) Super Group 1 (Framework) Engagement Matters: Pathways to Completion (2017-2020 Strategic Plan) AACC Board of Trustees Public Session (Minutes: September 13, 2016) AACC Accreditations

Systemic Enrollment Management Matrix {SEM²} “Recruitment” Discourse Questions What is your current perspective, insight, understanding, or knowledge-base concerning the population(s) AACC serves? What is your current perspective, insight, or understanding regarding the learning goals that AACC students seek?

Systemic Enrollment Management Matrix {SEM²} “Recruitment” Discourse Questions What should be the marketing strategies (demands) targeted towards the student population AACC serves? What are the comprehensive integration activities of pedagogy, practice, learning theory, methods, and principles appropriate to ensure successful academic learning?  

Systemic Enrollment Management Matrix {SEM²} “Recruitment” Discourse Questions What would be the strategic reconceptualization of the overall curriculum structure (architecture) needed, to provide a full scope and sequence of programs and approaches to meet the academic needs of all AACC students? What are the specific systems employed to progress monitor and sustain student success engagement activities, tactics, and objectives college-wide?  

Systemic Enrollment Management Matrix {SEM²} “Recruitment” Discourse Questions What are the comprehensive array of services, plans, aims, designs, developments, and deployments required by learners to meet their learning objectives?

- Zip Code Analytics Project “An initiative designed to improve institutional enrollment through diagnostic review of applicants by County and State zip code areas” - Zip Code Analytics Project

Anne Arundel County Zip Codes: 21012 Arnold 21061 Glen Burnie 20764 Shady Side 21122 Pasadena

AACC Enrollment Logic Model AACC will demonstrate significant enrollment growth in FY 2021-2022 by 25% Outcome {Long-term} AACC will demonstrate significant enrollment growth in FY 2017-2018 by 5% {Short-term} A seamless, Inclusive, and collaborative Team AACC effective enrollment initiative Output To create sustainable systems, procedures, practices, and protocols designed to maintain all AACC’s enrollment targets Implementation Objective AACC Enrollment Strategies and “Best Practices” 2017-2022 Component Team AACC Executive Leadership Faculty/Staff Internal and External Commitments Inputs (Joseph 2017)

Thank You