Segmentation: Consumption Skews By Video Device Television Connected Devices Smartphone Tablet PC Computer Game Consoles Via one of their multiple TV sets Via TV-connected devices such as Apple TV, Roku, Google Chromecast, Amazon Fire TV, Smartphone, Computer/Laptops, etc. Apps/websites through a smartphone (iPhone, Android, etc) Apps/Website through a tablet (iPad, Android, etc) On a desktop or laptop On a XBOX One, PS4 or Nintendo Switch How: People of all ages & ethnicities; P35+ are heaviest users Skews towards Kids and Millennials; good penetration also against P35-49 Internet usage skews Millennial and P35-49 with video usage skewing Millennial Internet usage skews P35+ with video usage skewing P18-49 Internet usage skews P35-64 with video usage skewing P18-49 Skews towards Teenagers and Millennials Who: At home, where they have an average of 2.6 TV sets per household At home, or someone else’s home Anytime, Anywhere: home or on the go At home, at work or on the go (like commuting) At home or at work Mostly at home, although newer devices enable “on the go” viewing Where: Mostly watched live for an P18+ average of 33+ hours / week; all day with emphasis on primetime and wknds 3+ hours / week on average with 4+ hours / week among Kids & Millennials; nights & weekends Video Viewing: 1 hour / week on average and almost 2 hours / wk for Millennials; “snacking all day” Video Viewing: A little over 30 mins/wk on average and almost 1 hr/wk for P18-49; “snacking during the day,” nights & weekends Video Viewing: 1 hr/wk overall and a little over 90 mins/wk for P18-49; during the day (lunch), nights & weekends 2 hours / week overall and about 4 hours among Teens & Millennials; nights and weekends When: A range of long-form premium content via broadcast TV and/or MVPD subscription Streaming long-form entertainment, sports, children’s shows via apps & web Streaming or downloading of short-form video / clips or long-form content Streaming or downloading of short-form video / clips or long-form content Streaming or downloading of short-form video / clips or long-form content Streaming of long-form entertainment, sports, children’s shows via apps & web What: Left to your own devices Source: chart includes VAB analysis of data from Nielsen Total Audience Report 1Q 2018, Nielsen NPower, SNL Kagan data