TV CREATIVE FORMAT GUIDE CREATIVE SOLUTIONS MAY 2018

Table of contents Sponsorship Billboard ………………………………….……….………… 3 «Bonne émission» Billboard …………………………..............…. 4 Closed captioning Billboard …………………….…………...………... 5 Commercial or promotional Banner……………………..…….….. 6 Creative countdown – Advertiser ……………………………........ 7 Creative countdown – Station ……………………..……………..….. 8 Station Autopromotion ………..…………………………….….…….… 9 Custom Made Autopromotion ……………………….…..…….……. 10 Association Line-Up Billboard …………………………………..…..… 11 Association Line-Up Billboard with Commercial Offer……... 12 Partnership Billboard ……….…………...….………….……...….….… 13 «En mouvement» Vignette ..….……….………….………..….….… 14 NOTES : Any additional costs resulting from a modification to the presented concept will be charged to Client. Production and talent fees not included. Groupe V Média Inc. must approve all production before airing or going on-line.

SPONSORSHIP BILLBOARD – 15 sec. duration Association to a show with content that identifies the Advertiser, without being commercial MARKET : Network CONTENT V.O. / AUDIO Must make reference to the show while incorporating Advertiser’s name. ex. : This show (or show’s name) is brought to you by XYZ Advertiser….. // XYZ Advertiser is proud to present this show (or show’s name) // XYZ Advertiser proud sponsor of this show (or show’s name) SUPER / VISUAL Visual of product/packaging Logo of Advertiser Website of Advertiser PERMITTED Possibility to make a contest reference Logo with tagline if only legally recognized Sponsorship must be part of a global purchase containing all the elements of the sponsorship Commercial offer accepted only on V, but must have obtained the approval by Project Executive beforehand NON PERMITTED No commercial offer on MAX and MP (sales price, special rebate, liquidation sale etc.) No product attributes

« BONNE ÉMISSION» BILLBOARD – 15 sec. duration « Bonne Émission» Billboard with commercial offer in super (product or service) MARKET : Network and Selective CONTENT V.O. / AUDIO Mandatory, must say « Bonne Émission» Product attributes* Tagline ex. : YXZ Advertiser wishing you to enjoy the/this show ! // XYZ Advertiser script...... and at the very end mandatory to hear Enjoy the show ! SUPER / VISUAL Visual of product/packaging Logo of Advertiser Website of Advertiser and/or Facebook address, telephone number, business address Commercial offer accepted PERMITTED Commercial offer or call to action accepted on V in super Logo with tagline if only legally recognized Stand alone logo with no visual of product NOT PERMITTED No links to programming No commercial offer on MAX and MP (sales price, special rebate, liquidation sale etc.) * All product attributes allegations that have not been validated by the Advertising Standards Canada (ASC) and for which no approval number was issued by the ASC will not be aired. The Agency and/or Client is responsible to obtain and provide to Groupe V Média the approval number especially for the vitamins, cosmetics, food products, and other such categories.

CLOSED CAPTIONING BILLBOARD – 10 or 15 sec. duration Billboard presenting the closed captioning of a show by an Advertiser MARKET : Network and Selective CONTENT V.O. / AUDIO Mandatory, must say « … closed captioning » Product attributes* Tagline ex. : The closed captioning of this show is presented to you by XYZ Advertiser ….. SUPER / VISUAL Visual of product/packaging Logo of Advertiser Website of Advertiser and/or Facebook address, telephone number, street address PERMITTED Commercial offer or call to action accepted on V Logo with tagline if only legally recognized Stand alone logo with no visual of product NOT PERMITTED No links to programming No commercial offer on MAX and MP (sales price, special rebate, liquidation sale etc.) * All product attributes allegations that have not been validated by the Advertising Standards Canada (ASC) and for which no approval number was issued by the ASC will not be aired. The Agency and/or Client is responsible to obtain and provide to Groupe V Média the approval number especially for the vitamins, cosmetics, food products, and other such categories.

COMMERCIAL OR PROMOTIONAL BANNER – 10 sec. duration Bottom of screen banner during a show with random or specific positioning MARKET : Network and Selective CONTENT V.O. / AUDIO none SUPER / VISUAL Visual of product/packaging Logo of Advertiser Website of Advertiser and/or Facebook address, telephone number, business address PERMITTED Commercial offer or call to action accepted on V Stand alone logo with no visual of product NOT PERMITTED Commercial offer or call to action accepted on MAX and MP (sales price, special rebate, liquidation sale etc.) * All product attributes allegations that have not been validated by the Advertising Standards Canada (ASC) and for which no approval number was issued by the ASC will not be aired. The Agency and/or Client is responsible to obtain and provide to Groupe V Média the approval number especially for the vitamins, cosmetics, food products, and other such categories.

CREATIVE COUNTDOWN – ADVERTISER - 15 or 30 sec. duration Personalized frame branded with the Advertiser’s visual/imagery, with Advertiser’s commercial spot MARKET : Network CONTENT V.O. / AUDIO INSIDE the frame : Advertiser’s commercial spot ON the frame : does not apply SUPER / VISUAL ON the frame (L-shaped or wrapped style) : - creative countdown concept from Advertiser (concept must be approved by Groupe V Média before production) - visual branding of Advertiser - in decreasing numbers mandatory PERMITTED Website and telephone number NOT PERMITTED Does not apply

CREATIVE COUNTDOWN – STATION - 15 or 30 sec. duration Station’s branded frame with Advertiser’s commercial spot MARKET : Network CONTENT V.O. / AUDIO INSIDE the frame : Advertiser’s commercial spot ON the frame : does not apply SUPER / VISUAL ON the frame (L-shaped or wrapped style) : - Station’s creative concept - in decreasing numbers mandatory PERMITTED Does not apply NOT PERMITTED Commercial offer or call to action of Advertiser on frame

STATION AUTOPROMO WITH CLIENT’S LOGO – 3 sec. duration Generic autopromotion of show which includes Advertiser’s logo in the end frame MARKET : Network CONTENT V.O. / AUDIO Mention of Advertiser’s name only ex. : Presented by Toyota. SUPER / VISUAL * Stand alone logo of Advertiser * Possibility of having multiple Advertisers sharing the end frame (co-sponsorship) PERMITTED Stand alone logo with no visual of product Must be part of a purchase of sponsorship of show or segment of show NOT PERMITTED Does not apply

CUSTOM MADE AUTOPROMOTION – 15 ou 30 sec. duration Promotional message of a specific show which allows the Advertiser’s integration into the context of the show in a relevant way Link with programing (based on Station’s model) MARKET : Network CONTENT V.O. / AUDIO Mention of name of show to promote, with day and time rendez-vous The rendez-vous (day and time) must ideally be heard at the end of the script ex. : Discover our chefs recipes, presented by Goodfood. Je suis Chef, Thursday at 9pm. SUPER / VISUAL Logo of Station mandatory The concept must be linked to the promoted show Visual branding of Advertiser PERMITTED Advertiser’s website and/or Facebook address, telephone number, business address Must be part of a purchase of a full sponsorship of show or segment of show NOT PERMITTED No commercial offer or call to action inviting people to a sale price, special rebate, liquidation sale etc.

ASSOCIATION LINE-UP BILLBOARD – 15 sec. duration Billboard promoting a group of shows or a group of themed shows, and in which the branding/imagery of the Advertiser is integrated harmoniously Link with programing (based on Sation’s model) The list of shows is provided by Groupe V Média MARKET : Network CONTENT V.O. / AUDIO During the Advertiser’s visual, mention of show’s name and the shows rendez-vous (based on Station’s model) Mention of Advertiser’s name ex. : XYZ script…. SUPER / VISUAL Visual of product/packaging Logo of Advertiser PERMITTED Advertiser’s web and/or Facebook address, telephone number or business address in super only NOT PERMITTED No commercial offer or call to action inviting people to a sale price, special rebate, liquidation sale etc.

ASSOCIATION LINE-UP BILLBOARD with COMMERCIAL OFFER – 15 sec. duration Billboard promoting a group of shows or a group of themed shows, and in which the branding/imagery of the Advertiser is integrated harmoniously The list of shows is provided by Groupe V Média MARKET : Network CONTENT V.O. / AUDIO During the Advertiser’s visual, mention of show’s name and the shows rendez-vous (based on Station’s model) Product attributes Tagline ex. : Le show de Rousseau is powered by Toyota……Toyota, cars, tires and accessories. SUPER / VISUAL Visual of product/packaging Logo of Advertiser PERMITTED Advertiser’s web and/or Facebook address, telephone number or business address in super only Commercial offer or call to action in super only NOT PERMITTED No commercial offer or call to action inviting people to a sale price, special rebate, liquidation sale etc.

PARTNERSHIP BILLBOARD – 5 sec. duration Billboard airing in-program time with special thanks to Advertiser for its product/service provided or given to the show MARKET : Network CONTENT V.O. / AUDIO Mention of thank you to Advertiser for their product or service provided ex. : XYZ show wishes to thank Best Buy for their computer rentals. SUPER / VISUAL Product or service of Advertiser Logo of Advertiser PERMITTED Stand alone logo with no visual of product NOT PERMITTED Does not apply

« EN MOUVEMENT » VIGNETTE – 30 sec. duration Production and airing of a Vignette allowing businesses and organizations to promote an event of interest or relevant to. An on-the-shoulder cameraman attends the event to solely shoot miscellaneous pictures whether it be launches, grand openings, press conference, galas, charitable events or sporting events (golf, tournaments etc.), no interviews. MARKET : Network and Selective CONTENT V.O. / AUDIO Script to support and describe the event (21-22 secondes) ex. : Last November 4 novembre dernier, a lucky family had a chance to spend one day at Chloe G. farm, a candidate of last season’s show of L’Amour est dans le pré, following a contest organized by the Farmers Union Association and Goupe V Média. The family gave a hand with the day to day chores on a farm and where able to learn more about the agricultural way of living and producing food. The Farmers Union Association and Groupe V Média wished to congratulate the winning family of the contest ‘ One day at the farm’. SUPER / VISUAL Branded with Station’s visual/imagery (8 secondes) Assembled montage from stock shot footage PERMITTED Website of Advertiser NOT PERMITTED Does not apply