احد حیدری پژوهشگر و مشاور مهارتهای تجاری

Slides:

Advertisements

Similar presentations

CORPORATE BRANDING.

Advertisements

Chapter 01 An Introduction to Integrated Marketing Communications.

Brian Gitschier Section 1. Industry revenue about $1.75 Trillion in 2013 Fast food industry expected to generate $240 Billion in 2014 Food and beverage.

Corporate Brand Advertising Dean M. Krugman, Ph.D., Professor Jameson L. Hayes, Doctoral Student.

Brand & Image Management CHI Durban October 2012.

Brand The Holy Grail of Advertising Mktg 340 Lecture 2.

What’s new in Brands around the world? Baltic PR Weekend St. Petersburg September 10 and 11, 2009

1 Hao Zhao Cheung Kong Graduate School of Business March 2006 The Chinese Market Economy in the First Decade of the 21st Century: Opportunities and Challenges.

Variables analyzed (Yahoo finance) Boeing (BA) NASDAQ Dell General Electric (GE) General Motors (GM) IBM McDonalds (MD) Microsoft (MSFT) Coca Cola Pepsi.

STUDYING MARKETING & OPERATIONS MK1HO2N Lecture 1.

(Re)imagining Canada: Projecting Canada to Canadians through Localized Websites Julie McDonough Dolmaya University of Ottawa, Canada

Cause Marketing Do Consumers buy it? Who is taking advantage of it?

Fourth Edition Copyright ©2003 Prentice Hall, Inc. PART Understanding Principles of Marketing.

PACIFIC COMPANY PROMOTING APPLESIDRA IN ORDER TO HOLD THE SHARE OF MARKET FROM CURRENT 5% TO 10%

BRAND MANAGEMENT  What is brand  Understanding brand management via coca cola  Brand strategy  Brand extension  Brand entry  Withdrawing products.

Intellectual Property Introduction Legal Environment of Business - J. Pittman 1-1.

The Rankings ~ Slight category changes ~ Five Sectors CONSUMER Apparel Retail (+Pharmacies and Dept. Stores) Personal Care Luxury (High-end accessories.

RankBrand2014 Brand Value (Billions) Percent Change from Apple$ % 2Google$ % 3Coca-Cola$ % 4IBM$ % 5Microsoft$ %

1 Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall Dr. Dawne Martin MKTG 550 – Business Marketing November 13, 2012.

WELCOME 1 Selected U.S. findings from The Global Brand Forecast An international comparison of Brand Management practices and trends.

Unit Three Marketing Aims and Objectives

WELCOME 1 Selected Korea findings from The Global Brand Forecast An international comparison of Brand Management practices and trends.

Coca-ColaCoca-Cola 2Kellogg's (33)Microsoft * 3McDonald'sIBM 4Kodak (24)Intel * 5Marlboro (11)Nokia * 6IBMGeneral Electric * 7American Exp.

History of COCA COLA By Tintin 4M. Who was the inventor of Coca Cola drinks The ORIGINAL inventor of Coca Cola was Doctor John. S Pemberton, who was a.

Highly Competitive Markets The most valuable brand in the world? (2007) 1.Coca Cola = Value of $45 Billion 2. Microsoft 3. IBM 4. General Electric 5. Nokia.

© 2007 John Wiley & Sons Chapter 9 - Building and Managing Brand Equity PPT 9-1 Building & Managing Brand Equity Chapter Nine Copyright © 2007 John Wiley.

Creating Brand Equity Marketing Management, 13 th ed 9.

Computers and the Internet Chromebook Booklet 1. What is a Chromebook? A Chromebook is a computer.

2.07 – Reinforce company image to exhibit the company’s brand promise.

Branding Concepts and Rules for Building the Killer Brand.

1.1 Brand Management Prof Agus W. Soehadi PhD

Instructions: In groups, look at the brand logos. Make a list of the brand and what they sell. The team with the most correct brand and product associations.

Welcome! Let’s start with a short description of the most rigorous brand valuation method in the World.

Stock Market. General Terms Earnings per share: Amt of profit each share is entitled Going Public: Company plans to sell stock Share: investor’s ownership.

BUSINESS 1 Developing Products. BUSINESS 2 What Is a Product?  Features are the qualities, tangible and intangible, that a company builds into its products.

Content and Time Table Brand Management and Brand Equity Plenum

Branding TARGET DAY 3 START.

BRANDS & BRAND MANAGEMENT

Resources and Capabilities

Highly Competitive Markets

Lecture 14 Brand Equity.

Branding and Promoting Internal Audit

26 International environment Global business

Analyzing Resources and Capabilities

Top 20 largest R&D spenders

What's my brand?.

Insights – Branding and Neuromarketing

العدد تذكيره وتأنيثه مقدمة

Product, Pricing, Place/Distribution, Promotion

Marketing Management, 13th ed

Linear Equations in One Variable and Problem Solving

کاربرد تکنولوژی در سازمان

Branding Strategic Marketing.

WEEK 1 Background for International Business

Unit 1: Introduction to Small Business

درس تطبيقي مادة التربية الفنية للصف الرابع الابتدائي

3.04 – Forms of Branding.

Automatic Advertisement Rating

Quiz November 17th.

Planning SOSTAC Situation Assessment / Analysis

Creating Brand Equity: Strategic Perspective Ahsan-ul Haq Shaikh

Байгууллагын хөгжил, соёл Г.Ганчимэг, PhD, MPH

Strategy and Management Control system

The Brand “The sum of all characteristics, tangible and intangible, that make the offer unique.” Brand Name Coca-Cola Brand Logo Bottle Design and Red.

POV Practice Macdonald.

Шаттық шеңбері.

Қазіргі заманғы ақпараттық технологиялар

财务管理案例教学法研究及示例 ——王遐昌 2006/11/10.

Advertising ELL 3044.

Presentation transcript:

احد حیدری پژوهشگر و مشاور مهارتهای تجاری حفظ تعالی احد حیدری پژوهشگر و مشاور مهارتهای تجاری @ahadheydary ahadheydary.ir

BRANDING

APPEL 170 GOOGLE 120 COCA-COLA 78 Interbrand's 2015 Best Global Brands 2014 BRAND 2015 BRAND VALUE (USD $billion) CHANGE IN BRANDVALUE 1 Apple 170.276 43% 2 Google 120.314 12% 3 Coca-Cola 78.423 -4% 4 5 Microsoft 66.670 11% IBM 65.095 -10% 6 8 Toyota 45.480 -3% 7 Samsung 45.297 0% GE 42.267 -7% 9 10 McDonald's 39.809 -6% APPEL 170 GOOGLE 120 COCA-COLA 78

صادرکننده نمونه انسانی نمونه خوب ، خوب است صادرکننده نمونه انسانی نمونه

انظباط مالی

نو آوری مداوم

آموزش مداوم

تکنولوژی جدید تکنولوژی جدید

تطابق با انواع مشتری

مستند سازی

نگرانی های اجتماعی

تسلط به کل فرایند

جادوی لغات میزبان مهمان

آرمان سازی

افق کسب و کار

مشتریان وابسته

واحد کنترل کیفی مستقل و شجاع

تفویض اختیار

دقت به جزییات

قول = عمل

رضایت سنجی

وفادارسازی پرسنل

خلاقیت

خدا باور

Telegram: @ahadheydary با سپاس از توجه شما راه های ارتباطی 09121599199 www.ahadheydary.com Telegram: @ahadheydary