Business Writing Tao Xiang (向 涛)

Basic Information Chinese course title：国际商务写作 Total class hours：40 Credits：2.5 Selective course 2018/11/10 Tao Xiang

Business English Specific English on various kinds of commercial activities, suitable to commercial needs Language features of BE Business related Diction: formal, brevity, flat Structure: formal, complicated Clear, no ambiguity Etiquette 2018/11/10 Tao Xiang

Business Writing Use business English to communicate with others in proper ways, especially in written forms. 2018/11/10 Tao Xiang

Frame of Business Writing Process Forms Language Relevant knowledge: Business, culture, etc. 2018/11/10 Tao Xiang

Value of Business Writing The changing workplace Globalized economy Internet speed Culturally diverse work force Team-based organizations Effective business writing Perfect English Good job Bright future 2018/11/10 Tao Xiang

What do you want to learn in the course?

Learning Objectives Master procedures of business writing Master forms and characters of normal business messages Write proper business messages Own basic English communication capabilities of internationalized people 2018/11/10 Tao Xiang

Barriers to Business Writing Language Confidence Laziness How to Learn? Tools Practice Constructive criticism Prepare for the coming job 2018/11/10 Tao Xiang

Strengthening Business Writing Skills Honest assessment of where you stand Learn from experiences Keep practicing Focus on what you need the most work Applying what you’ve learned 2018/11/10 Tao Xiang

Detailed Learning Methods Practice writing Listen, discuss and read Teamwork 3-4 diverse persons per team Team leader is responsible for the team’s performance and gives scores of members. Presentations Others 2018/11/10 Tao Xiang

Detailed Requirements Writing 10 messages Listening 20 materials Speaking 10 times of discussion (about half an hour per time) in teams and one report on platform Reading 200 pages 2018/11/10 Tao Xiang

Detailed Requirements Presentation in class A 1,000-word report and 10-minute presentation PPT Evaluation indexes A = 90 -- 100%； B = 80 -- 89%； C = 70 -- 79%； D = 60 -- 69%；F = Below 60%。 2018/11/10 Tao Xiang

Assessment 30% for presentation 15% for individual performance 15% for team work 30% for individual performance in and after the classes 40% for the final exam Mock interview? 2018/11/10 Tao Xiang

Listening exercise Voa special English report Questions What? Where? Who? How? Why? 2018/11/10 Tao Xiang

References Thill / Bovee,《卓越的商务沟通》(7/e)，北京大学出版社，2008。 汇丰银行商务写作教程，2007。 斯科特·奥伯，《现代商务沟通(第2版)》，中国人民大学出版社，2009。 奥罗克,《管理沟通：案例分析法(第2版)》， 北京大学出版社，2007。 Journal: Economists, Business Week, etc. Web: www.listeningexpress.com,etc. 2018/11/10 Tao Xiang

Syllabus Course introduction 4 hours Letters, memos, E-mail, and other brief messages 20 hours Reports and oral presentations 8 hours Employment messages 6 hours Review 2 hours 2018/11/10 Tao Xiang

Any Questions?

I am here to serve you! Txiang@mail.neu.edu.cn http://faculty.neu.edu.cn/txiang/teaching.html 024-83671629 Office room: 516 at SBA building Office hour: 2-5pm on Wednesday or by appointment

Writing Exercise Write a letter to me Assess your performance last term Show your objectives in the near future, especially in the college life Tell what you want to learn in this course Pay attention to the letter’s form More than 150 words 2018/11/10 Tao Xiang