How do you want to communicate your science?

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Presentation transcript:

How do you want to communicate your science? Kristy Meyer 2e Creative Experimental Biology 2012 *

About 2e Creative Marketing strategy, communications Healthcare, Life Sciences, Personalized Medicine 2eCreative.com Facebook.com/2eCreative Twitter.com/2eCreative

Hello, my name is… Kristy Meyer 2e Creative – New Media Strategist kristym@2ecreative.com @kristy3m Linkedin.com/in/kristymeyer

What Is Social Media Anyway? It’s often defined by its tools Facebook, Pinterest Twitter LinkedIn YouTube Blogs It's actually is about connecting to other people

What is social media about? It’s about Community It’s about conversation *

Monitoring By monitoring social media you can: Keep up with current events in your area of science Get interdisciplinary – learn from scientists in other focus areas Find opportunities for participation Broaden your view SocialMention.com - Free site Trend watch Bell weather Engagement tool. *

Why do you do research? (What’s YOUR Mission Statement?) *

My mission statement Find seemingly impossible connections and unearth them for others.

What’s your mission statement? *

What type of research are you doing? *

Who needs to understand your research? *

How do you communicate scientific findings? *

Pieces of your communication style Why do you do research? What type of research are you doing? Who needs to understand your research? How do you communicate your findings?

Scientist communities Mendeley Research Gate VIVO

Connected Scientists: Vivo Vivoweb.org Kristi Holmes – Wash U Kristi Holmes <holmeskr@wusm.wustl.edu> *

A new kind of peer review *

Scientist Blogger Networks DeepSea News GenomesUnzipped

Trial By Blog Can bacteria incorporate arsenic into their DNA? Ask Rosie Redfield→ Think about doing a Traditional ROI vs. Social Media ROI *

Trial By Blog NASA paper claimes to find a bacterium that substitutes arsenic for phosphorus on its macromolecules and metabolites =Alien Life on Earth *

Get Started... *

Choose a network Twitter Facebook YouTube Linkedin Pinterest Google+ Scientist networks Tumblr Wordpress

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