More4 Quarterly Update Q4 2017

More4 Highlights More4 reaches more ABC1 Adults than Sky 1, ITV3 and ITV 4 More4 continues to perform strongly amongst ABC1 Adults, taking a 1.1% Share of the audience during Q4 More4 has an impressive ABC1 profile of 46%, which is higher than ITV1, ITV2, ITV3, Channel 5 and 5Star More4 reaches more Adults daily than The Times, The Guardian and i (Newspaper) No.1 rating programme for ABC1 Adults on More this quarter was David Jason’s Secret Service followed by Outlander. Sources: BARB/Advantedge Q4 2017, GB TGI, 10/16-09/17

Audience Insight

More4 profiles an older, upmarket female audience Source: BARB/Advantedge, Q4 2017 Profile base=All adults.

More4 reaches more ABC1 Adults on a monthly & weekly basis than ITV3 and ITV4 Source: BARB/Advantedge Q4 2017 , reach condition = 3 consecutive mins. ABC1 Adults.

Average Daily Reach/AIR (Adults) More4 reaches more adults than The Times, The Guardian, and i (Newspaper) Average Daily Reach/AIR (Adults) (000’s) Source: BARB/Advantedge, Q4 2017 reach condition= 3 consecutive mins. GB TGI 2017 (10/16-09/17)

Highest Rating Programmes ABC1 Adults Programme Title 000’s 1 DAVID JASON'S SECRET SERVICE 340 2 OUTLANDER 320 3 PENELOPE KEITH'S COASTAL VILLAGES 257 4 SARAH MILLICAN: THROUGHLY MODERN MILLICA 234 5 FATHER TED XMAS SPECIAL 230 6 RICHARD WILSON'S HIGHLAND FLING 212 7 GREAT CANAL JOURNEYS 8 999: ON THE FRONTLINE 210 9 GRAND DESIGNS 198 10 FILM: THE GREEN MILE (1999) 192 Source: BARB/Advantedge, Q4 2017, Highest occurring prog. title

Highest Converting Programmes ABC1 Adults Programme Title Index 1 FILM: LAST VEGAS (2013) 125 2 PROFESSOR T 123 3 RICHARD III: THE PRINCES IN THE TOWER 118 4 THE WORLD'S MOST EXPENSIVE TOYS 117 5 THE ROYAL HOUSE OF WINDSOR 6 WALKS WITH MY DOG 116 7 FILM: ROBIN HOOD (2010) 113 8 THE CROSSRAIL DISCOVERY: LONDON'S LOST G 9 JAMIE'S NIGHT BEFORE CHRISTMAS 111 10 FILM: LES MISERABLES (2012) 110 Source: BARB/Advantedge, Q4 2017, indexed against all adults, Highest occurring prog. Title.

More4 viewers are commercially receptive Are commercially receptive, saying they tend to buy products f5rom companies whi sponsor TV programmes (Index 154), and say TV adverts are the types of ads they find the most useful in helping make a purchasing decision (Index 139) An image conscious group, they are 33% more likely to say they take great pleasure in looking after their appearance, 17% more likely to say they shop at the best outlets,” and 5% more likely to say it’s important to them they look well dressed. See themselves as influencers and early adopters, saying they buy new products before most of their friends (index= 14) and that they love buying new gadgets and appliances (index= 110). Source: GB TGI Oct 2016 – Sep 2017 base = all adults, viewers defined as all adults who state M4 as 1st favourite channel.