LINKEDIN AND SOCIAL MEDIA STRATEGY FOR TREASURY Craig Fisher Head of Strategy, fisher VISTA CEO TalentNet, LLC Twitter

2 PROSPECTING REVERSED HOW TO GET FOUND AND LOOK LEGIT WHEN THEY CHECK YOU OUT Talent and prospect attraction should be attractive Dont be a job spammer or sales spammer Do share great content and tell a good story online

3 SHARING CONTENT= MORE ENGAGEMENT According to Facebook, photos and videos posted to Facebook create anywhere from 100%–180% more engagement than the average post. Facebook now demotes edgerank for Page Status Updates with no visuals attached

4 EVERY PERSON IS A BRAND AMBASSADOR

5 Know Like Trust PEOPLE DO BUSINESS WITH PEOPLE THEY

6 SOCIAL MEDIA IS SOCIAL (PERSONAL)

7 BE A GREAT RESOURCE! Professional Career Tips Financial News Business News Items Industry Information Social Media Personal Lifestyle Vacations Family Hobbies Humor Company Product Support Culture BE CREDIBLE AND HELPFUL!

8 PROFESSIONAL RELATIONSHIPS BEGIN WITH A FOCUSED PROFESSIONAL What is your goal? Who is your target audience? What message do you need them to hear? THINK OF YOUR LINKEDIN PROFILE AS A MARKETING DOCUMENT TO ATTRACT YOUR TARGET AUDIENCE

9 of traffic from Google organic search results go to the first item listed. BE FOUND! SEO for your own name SEO for your search terms Make sure you have a good profile pic! If you are going to share content you should look legit when your audience checks you out

10 SEO – OWN YOUR NAME The other Craig Fisher

11 SEO – OWN YOUR SEARCH TERMS No way!! …WAY!

12 SEO – USE KEY WORDS Your name Locations Keywords people would use to find you or your company Skills you recruit for Company Name Industry keywords

13 UNCHECK THE BOX

14 CHECK THE BOX

15 USE UPDATES STRATEGICALLY

16 SUMMARY Say what you do Show youre better Be human Provide keywords

17 SEO – EXPERIENCE Job tags (keywords)

18 78% of CMOs think that custom content is the future of marketing 50% Nearly 50% of companies now have content marketing strategies 3/5 Of the largest U.S. recruiting teams share 3 rd party content on their Linkedin company page

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21 FACEBOOK GRAPH SEARCH The most powerful social search engine, period.

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24 Simplewash helps you clean up your Facebook profile.

25 Build your network Manage your lists Share content 5:1 Ratio

26 Statigram works with your Instagram account to help you grow a social-rich media strategy, effectively interact with your community and measure your efforts with metrics. Follow me and see how I do it at instagram.com/fishdogs.instagram.com/fishdogs

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29 VineVine (Apple app) - 'Create short, beautiful, looping videos. RESIZE.IT-RESIZE.IT- A site to easily resize all of your images quickly. VISUAL.LY-VISUAL.LY- Beautiful infographics. They even have a CORGI ONE!CORGI ONE PIKTOCHART-PIKTOCHART- A way for you to create your own infographics. Time to put down that stock photo. EASEL.LY-EASEL.LY- Not just a way for you to create infographics, but a way to share too. TABLEAUTABLEAU- Numbers look at tad boring all alone, time to visualize some of that data. WORDLE-WORDLE- Tool to generate sweet word clouds. ISSUUISSUU- Create online magazines. If This Then ThatIf This Then That - 'IFTTT is a service that lets you create powerful connections with one simple statement, if this then that.' < One of Craig's all-time favorite tools CrowdboosterCrowdbooster - 'Crowdbooster offers social media analytics with suggestions and tools to help you improve your online presence.' SocialBroSocialBro - 'With SocialBro you can manage and analyze your Twitter Community. Twitter FeedTwitter Feed - 'Offers to tweet the last posts published in a blog via the RSS feed.' Buffer Buffer -'Easily add great articles, pictures and videos to your Buffer and we automatically share them for you through the day.' StatigramStatigram - 'Instagram client online: Great web viewer, social analytics, tools for contests & brand community management.'

THE COOLEST TOOL IS YOU!

THANK YOU! (YOU ROCK) Digital Strategy, Linkedin Training, Social Media and Cool Tools for Humans in Sales and Recruiting CRAIG FISHER STRATEGIST SPEAKER TRAINER