ADVERTISING Using Social Media Internet Media ADVERTISING Using Social Media

Social Media Marketing traditionally focused on Four “Ps”: Product, Price, Place, and Promotion Social Media has morphed into the 5th, and possibly most important “P” People

Top 15 Most Popular Social Media

WHY SOCIAL MEDIA? Social Media Marketing: How it Affects Your Business

Interact with Customers Key word is SOCIAL in social media You want to INTERACT with your customers and potential customers Asking questions, answering questions, keeping interaction Social media is a TWO-WAY street, so keep interacting Reward LOYALTY AND POTENTIAL customers Contests, giveaways and interaction

Target Advertising Find POTENTIAL customers Enter a keyword through Twitter, for example, and be able to find potential customers that you did not even know you had CREATES word-of-mouth which then generates more TRAFFIC to your PAGES Creating potential customers you didn't even know you had TARGET your Internet Media advertising Facebook, for example, does a great job for advertising to your demographic You provide the information to Facebook, then Facebook creates the ad to fit your target demographic

Track Competitors See what your COMPETITORS are doing Do NOT COPY your competitors -- BIG NO-NO in social media See what competitors are DOING and TRACK them as well See how you can be DIFFERENT and better YOURSELF

4 Steps to Success Find INTERESTED People Deliver QUALITY Content Capture INFORMATION STAY in TOUCH

4 Steps to Success (continued) You do NOT make MONEY with social media Make money by people who KNOW, LIKE and TRUST you Develop RELATIONSHIPS. They will: KNOW LIKE TRUST People will BUY from you

How to Build Relationships Provide CONTENT NOT Commercials Write article for Online magazines Create a mini Website Create a Blog Setup Hub pages Create “How to Videos” Answer frequently asked questions about your expertise

How to Build Relationships Create a Lead Capture Page (single web page that appears in response to clicking on a SEO or Online ad) Offers something of high perceived VALUE Ask for their EMAIL to: Send NEWSLETTERS Stay in touch with them People will see you as an EXPERT

Advantages of SM Increases familiarity Builds trust Makes you CREDIBLE Increases referrals Builds new RELATIONSHIPS Demands higher prices Gives you outstanding VISIBILITY Increases familiarity Builds trust Then… offer your product or services You are the perceived EXPERT

Social Media http://www.gcflearnfree.org/socialmedia