Training Deck – Website Development

WEBSITE PRESENCE 7 6 5 4 3 2 1 AWARENESS SOCIAL CONSIDERATION SEARCH FOUNDATION OF ANY STRATEGY 7 6 5 4 3 2 1 AWARENESS CONSIDERATION PREFERENCE PURCHASE LOYALTY ADVOCACY SOCIAL SEARCH DISPLAY WEBSITE

TRENDS WHY HAVING A WEBSITE IS CRITICAL By 2017, 60% of all U.S. retail sales will involve the Internet in some way, either as a direct e-Commerce transaction or as part of a shopper’s research on a laptop or mobile device (Forrester Research Inc) 78 Percent Of Local-Mobile Searches Result In Offline Purchases (ComScore) Mobile commerce will account for 24.4% of overall ecommerce revenues by the end of 2017 (ABI Research) 60% 78% 24.4%

THINK MOBILE FIRST IMPORTANCE OF MOBILE Smartphone purchase trends IN 2015 GOOGLE STARTED FACTORING MOBILE-FRIENDLY WEBSITES AS PART OF SEARCH RANKINGS Now, more than ever, it’s important to have a mobile friendly or responsive website Source: the consumer barometer survey 2015

RESPONSIVE WEBSITES Website - desktop Website - tablet HOW TO TEST IF A WEBSITE IS RESPONSIVE Website - desktop Website - tablet Website - mobile Responsive website accessed on desktop Reduce your browser window. You will notice the page gets smaller and re-formats itself. Reduce your browser window even further. You will notice the menu has changed and the content reformats and stacks itself automatically.

BENEFITS OF HAVING A WEBSITE CENTER OF ADVERTISING: a WEBSITE IS THE CENTER OF AN ONLINE PRESENCE. ADVERTISING A BUSINESS IN TRADITIONAL OR DIGITAL PLATFORMS SHOULD ALWAYS REFER TO THE CLIENT’S WEBSITE FOR MAXIMUM EXPOSURE. Visibility: CONSUMERS RESEARCH PRIOR TO STEPPING FOOT IN STORE. Even if THEY’VE heard about A BUSINESS, they may want to carry out research online first. Accessibility: A website is ACCESSABLE 24/7. CUSTOMERS can visit A BUSINESSE’S site for support or information about new and upcoming products and services AT THEIR CONVENIENCE. Sales: Potential customers are not restricted to business hours. Instead, they can go online to research, shop, inquire and/or purchase.

IDENTIFYING PROSPECTS WEBSITE DESIGN AND DEVELOPMENT DOES THE CUSTOMER HAVE A WEBSITE? does THE WEBSITE LOOK ASETHICIALLY APPEALING? DOES IT REFLECT THEIR STORE OR BRAND? IS THE WEBSITE MOBILE OPTIMIZIED OR RESPONSIVE? CAN THE WEBSITE BE FOUND WHEN DOING SEARCHES RELATED TO THEIR BUSINESS? IS THE WEBSITE UPDATED? ARE THE CURRENT MARKETING MATERIALS/PROMOTIONS ON THE WEBSITE? DOES THE WEBSITE HAVE STRONG AND EASY TO FIND CALL TO ACTIONS?

THE LARGER OPPORTUNITY BUILDING AUDIENCE AROUND A WEBSITE 7 6 5 4 3 2 1 A new website needs audience display search Targeted display social video seo targeted email high impact + more we do it all! SOCIAL SEARCH DISPLAY WEBSITE

WHY US FOR WEBSITE DEVELOPMENT? High quality development and design work Experienced team with over 800 websites live today across many industries COMPETITIVELY PRICED MONTHLY HOSTING AND UPDATES OFFERED GOOGLE ANALYTICS INSTALLATION SEARCH ENGINE REGISTRATION ALL WEBSITES BUILT IN RESPONSIVE DESIGN STANDARD SEO PRACTICES IMPLEMENTED DURING DEVELOPMENT

CUSTOM FEATURES AVAILABLE WEBSITE DESIGN AND DEVELOPMENT CUSTOM FEATURES THAT NEED QUOTING MAY INCLUDE: Customer appointment scheduler Email capture and communication Restaurant reservation system Ecommerce capability Inventory management Online chat Integrated social media streaming Job postings Online catalogues Breaking News, Weather, etc. Google Maps Integration QUICK LINKS CUSTOM QUOTE FORM CUSTOM FEATURES EXAMPLES OF CUSTOM ELEMENTS WEBSITES WE'VE BUILT

WEBSITE DESIGN & DEVELOPMENT OUR PORTFOLIO View our portfolio at: https://docs.google.com/spreadsheets/d/1QQT_dlsbogJFrLu01gZuwH2yOGZJa5A_mD6bFvj90RE/edit#gid=1324547509 Custom Elements examples: https://docs.google.com/spreadsheets/d/1DmNaVGbPDTT3n4pT5EtSnLXpHdg0DScfWL8G-JOC0dM/edit#gid=0

WEBSITE DESIGN AND DEVELOPMENT SAMPLE SITES Custom Sites: http://www.wollersheim.com/ - Ecommerce / Page Count http://www.hartmannfarm.com/ - Inventory http://www.bldc.net/ - Page Count http://stoughtonhospital.com/ - Page Count / Calendar / Class Registrations, Donations Ag Sites: http://idofeed.com/ http://agrifeedshelena.com/ http://dittamoreimplement.com/ http://affordablefarmdrainage.com/

BASIC WEBSITE DESIGN SERVICES 5 OR 10 PAGE STANDARD WEBSITES On-Site features included Responsive mobile ready site built to the customer’s design preferences multi media options: video player, audio files/audio file player, photo galleries, PDF file downloads and embeddable HTML widgets (such as Twitter feed) Form options include: contact forms, RSVP, online survey and request for information Hosting & Support features Sites are hosted with enterprise grade provider WP ENgine Monthly hosting and updating – 5 updates or one hour of work monthly Technical support via phone or email available during business hours Read-only access of analytics to customers or reps available by request Behind The Scene features Search Engine Registration with Google and Bing On-page search engine optimization - Page titles, meta-tags, meta-descriptions, image alt-tags and keyword-based content If your customer requires anything more than the basic services listed above, please request a custom quote here: http://leeenterprises.formstack.com/forms/custom_web

STANDARD OR CUSTOM SITE? WEBSITE DESIGN AND DEVELOPMENT Any site with more than 10 pages Anything where there is inventory or products with their own page. For example, http://www.hartmannfarm.com/. (TractorHouse, ARI Dealer Solutions, other platforms) Any Ecommerce website that has payment processing Any website with a product feed or integration with a third-party - Real estate sites with MLS listings, or product searches such as: http://www.tohaastire.com/ If unsure, it’s always best to ask if a custom quote is needed: http://leeenterprises.formstack.com/forms/custom_web

WEBSITE QUOTING PROCESS WEBSITE DESIGN AND DEVELOPMENT Identify main goals of the site, customer’s budget, approximate number of pages, and any other services needed (eCommerce, Inventory feeds). KNOWING THE CUSTOMER’S Budget is very important Submit the custom quote request at: http://leeenterprises.formstack.com/forms/custom_web Our team will reach out to Sales Rep with questions to ensure we have all of the necessary information Please allow 48-72 hours for quote to be delivered If more detail is necessary to complete the quote, a call will be scheduled with the customer Other Services: Content Creation ranges from $600+ and does require a custom quote (editing existing or writing new content): http://leeenterprises.formstack.com/forms/custom_content_request Logo Creation ranges from $600.00+. If the customer doesn’t have a logo, we would add their name in text at the top of the new website build: https://leeenterprises.formstack.com/forms/custom_logo_request

WEBSITE BUILD TIMELINES WEBSITE DESIGN AND DEVELOPMENT 5 Page Website: 2-4 Weeks from Kickoff Call 10 Page Website: 4-6 Weeks from Kickoff Call Custom Website: Timeline provided in quote Key points to remember: Your customer needs to be involved to drive the design of the site In order to hold the customer’s place in the queue all information must be received no later than 2 weeks before the delivery date Site is built initially in WordPress and not a mockup - When we deliver the first view of the site, it will be a mostly functional site

MINIMUM DETAIL REQUIRED TO BEGIN THE BUILD WEBSITE DESIGN AND DEVELOPMENT Customer’s Logo Site Map Content

SEO STANDARD OFFERING (SEO FRIENDLY SITES) WEBSITE DESIGN AND DEVELOPMENT Add Google Analytics code. Transfer GA code from previous website if it is present Alt-tags for every photo (following best practices) Titles for every photo (following best practices) Custom Page Titles (following best practices, 50-55 characters is ideal) Custom Page Descriptions (following best practices, 150 and 160 characters is ideal) Inter-linking –link, where possible, to other pages of site. This can be done in sidebar, footer, homepage columns / icons, and / or content itself Create XML Sitemap and install on website and on Google Webmaster tools Submit site to Google’s index directly Submit site to Bing’s index directly Footer – Contact information with geo-tag Add 301 redirects for all pages of websites that we redesign to retain link authority Anything that is more in-depth than our standard SEO requires a custom quote from Amplified SEO

QUESTIONS. Sales: Contact Adriane Morris Adriane. morris@lee QUESTIONS? Sales: Contact Adriane Morris Adriane.morris@lee.net 563-383-2127 Fulfillment: Contact Jake Henneman jake.henneman@lee.net 563-333-2619