Digital Strategy: 2018 filter set

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Presentation transcript:

Digital Strategy: 2018 filter set Let’s make our digital great again! 6 December 2017

Talking points 1 What’s the buzz 2 Two sweet delusions 3 Overcoming obstacle 1: Expectations 4 Overcoming obstacle 2: Foreign idols 5 Good elements of SM strategy 6 Tips for 2018 7 Take aways

Digital Strategy: 2018 filter set What’s the buzz 10 mln users - Facebook audience reach in November 2017 150 mln supposedly spent on advertising annually 1,675 mln users with “law” attribution Business people became opinion leaders.

Digital Strategy: 2018 filter set What’s the buzz

Two sweet delusions We expect too much from our social media presence 1 We expect too much from our social media presence 2 We believe foreign experience is be copied to succeed

Good2BeSocial 2017 Social Law Firm Index

Good elements of SM strategy 1 Mind your purpose. What do you wish to achieve? 2 Know your audience. Who follows you? What they want? 3 Use platform focus. Build a loyal community 4 Join organic & paid strategies 5 Measure your efforts 6 Reserve space for new tools

2018 Filter Set Tell about your values | What is your distinction? Tools: Video | Live Broadcast | Webinars 3 Paid strategies | Promotion 4 Mobile friendly | Rich content 5 Be human | Tell stories. 6 New tools | Ephemeral content

If your branded content doesn’t resonate with your targeted audience, you have failed

Implementation and effective measurement of existing strategies will be more important than the introduction of new tactics.

Make sure you are creating content that actually reflects your law firms’ objectives