From Collaboration to Implementation Taking the toolkits and messaging to the voters

Being crystal clear can be hard! Logical organization Active voice Common, everyday words Short sentences “You” and other pronouns Lists and tables Easy-to-read design features Easy-to-find information Easy-to-read information Use symbols, icons White space Use short paragraphs One topic per paragraph Aim for no more than 7 lines

Working together Voter Guide redesign – state & county Vote-by-mail ballot redesign “Same Day” Registration toolkit 2018 Election Reform Primer Voters Choice Act – 1st and 2nd wave Language services Vote-by-Mail toolkit Online Voter Reg toolkit Research & Advocacy

Voter Guide Redesign Old cover New cover

Vote-by-mail envelope redesign Old envelope

New VBM envelope Designed by Center for Civic Design using plain language

“Same Day” Registration toolkit Flyer Brochure Receipt for voters (English & Spanish) News release Talking points Social media messaging Images

Collaboration on Language Services at the polls We worked with Asians Americans Advancing Justice to make sure we complied with the provisions of AB 918 – California Voting for All Act. FOCE toolkit can be found online at http://bit.ly/FOCElanguagetoolkit

Other FOCE toolkits Vote-by-Mail (2014) VBM research – 3 county study Simple messages for outreach Sample documents: Outreach email Social media messaging News release/article Multiple languages Online Voter Registration (2014) Voter reg gap in California Strategies for promoting online VR Adding COVR link to websites Sample documents

Research & Resources

Advocacy Thanks to the FOCE collaborative, the voter experience is continually improving due to enactment of these laws: Online VR Voter’s Choice Act Remote Accessible Ballot VBM improvements: Postmark +3, Signature Cure Pre-registration of 16-year-olds Automated Voter Registration Language services Same Day Registration $134.3 million in the 2018/19 State budget to fund new voting systems