Market Share in Korea 16.8 % 13.3 % 12.8 % 1996 1997 1998

Our Organization Business Division 1~5 Promotion Division Corporate Management Supporting International Broadcasting Center Creative Media President & CEO

Long-term relationship with clients Over 20 years 64.5% 15~20 years 10~15 years 5~10 years 3~5 years Under 3 years 1.3 % 6.4 % 5.3 % 6.4 % 16.1 %

Advertising Budget Analysis A successful advertising or communication strategy begins with formulation of an appropriate advertising budget. Effective Reach Utilization Utilization of Communication Objectives Sales Response Analysis MS vs SOV Analysis Scenario-based Advertising Budget Recommendations

Sports Marketing Cheil has accumulated sports marketing know-how through the mass media exposure in the following events : Hiroshima ASIAN GAMES Olympics Asian Games Se Ri Pak LPGA

Database & Direct Marketing The era of ‘Too Tired for Uncertain Mass’ is over. Cheil will use its enormous Database Management System (DBMS) to carefully target and manage your direct marketing. TeleMarketing Direct Marketing Planning and Execution of Data Base Marketing Production and Execution of Direct Response Advertising

40% Media Buying Power The largest media buyer in Korea Negotiation Broadcast Media Print Media SP Media Media Planning Team of specialists for each media On-line ad Database marketing Internet home page Expertise in new multimedia ad