CMA Training General Screen Flow for Promotion Last Updated: Sep 2009 by Joyce Chan

Promotion Entry Points Entry Points in CX/KA.com Refer to the first touch points where customers engage with our promotions Homepage Customer can access our promotions from following homepage focal points: Banner Text promotion Mini-faretable Banner Mini-faretable Text promotion

Promotion Entry Points Offers & Promotions Maximum 2 offers can be displayed under “Special Highlights” with full offer description System auto displays offer titles under the major promotion types: - Flights - Packages - Other Offers Left Hand Navigation Offers & Promotions As an alternative, they can access our offer summary page by clicking on the left hand navigation menu All offers uploaded by local port can be found on this offer summary page System auto displays all offer titles on offer summary page according to the promotion type setting in CMA

Promotion Entry Points Offers & Promotions > Offers > Flights System auto displays offer title on sub-section page with full offer description Promotion Entry Points Sub-section Page Or clicking on the 3rd level navigation to access the offer sub-sections: Flights Packages Other Offers All offers uploaded under the same promotion type in CMA can be found on this sub-section page

Offer Landing Page Offer Title Offer Details General T&C Sales/ ticketing/ travel period should be stated in the content block Shortcuts to other offer in the local site Only the lowest fare of a destination will be displayed Fare rules such as min./ max. stay, mileage accrual info will be removed from the fare table as they can be covered by the fare families during the booking process This fare table will be created by the local ports when they create offer landing page in CMA system Offer Landing Page Refer to the offer details page when customers clicking on the promotion entry points on homepage, offer summary or sub-section pages. A. Landing Page for Promoting the General Fares (screen 1) Fares which are searchable in the homepage IBE panel Fares which can be categorized under the v3 fare families Fare table which can be self-created by local ports in the CMA system

Click on the “Book” button A mini-IBE panel will be shown for customers to input the booking details Customers will be directed to the AV calendar (Flexi-Pricer) in IBE when clicking on the “Search flight” Offer Landing Page Refer to the offer details page when customers clicking on the promotion entry points on homepage, offer summary or sub-section pages. A. Landing Page for Promoting the General Fares (screen 2) Dynamic booking panel will appear when clicking on the “Book” button

Offer Landing Page Refer to the offer details page when customers clicking on the promotion entry points on homepage, offer summary or sub-section pages. A. Landing Page for Promoting the General Fares (screen 3) Customer will be directed to the AV calendar (Flexi-Pricer) in IBE where the lowest fare of the week will be highlighted by the system Fare available on the dates specified by customer Fares marked with yellow triangles are the lowest fares available in the week

Offer Landing Page Offer Title Offer Details Click on this icon to view the fare rules for each individual fare in a pop-up window - This faretable will be created by IBE team/ MSC in their admin tool   - A “Promotion Code” will be given by IBE team/ MSC to the local ports - By putting the “Promotion Code” in CMA system, this faretable will be displayed on the landing page General T&C Offer Landing Page Refer to the offer details page when customers clicking on the promotion entry points on homepage, offer summary or sub-section pages. B. Landing Page for Promoting a Specific Fare Product (screen 1) Fares which cannot be found in the homepage IBE panel Fares which do not belong to the v3 fare families For examples: GS, credit card promotion, GV/ companion/ student/ labour fares Faretable which will be created by the IBE team/ MSC

Offer Landing Page - The fare rules will be uploaded by MSC when creating the “Promotion Code” - This fare rules info will be passed to the IBE system and displayed on the booking confirmation page and email during the booking process Refer to the offer details page when customers clicking on the promotion entry points on homepage, offer summary or sub-section pages. B. Landing Page for Promoting a Specific Fare Product (screen 2) Fare rules will be displayed in a pop-up window

Click on the “Book” button A mini-IBE panel will be shown for customers to input the booking details Customers will be directed to the AV calendar (Flexi-Pricer) in IBE when click on the “Search flight” button Offer Landing Page Refer to the offer details page when customers clicking on the promotion entry points on homepage, offer summary or sub-section pages. B. Landing Page for Promoting a Specific Fare Product (screen 3) Dynamic booking panel will appear when clicking on the “Book” button

Offer Landing Page Refer to the offer details page when customers clicking on the promotion entry points on homepage, offer summary or sub-section pages. B. Landing Page for Promoting a Specific Fare Product (screen 4) Customer will be directed to the AV calendar (Flexi-Pricer) in IBE where the available travel dates will be highlighted by the system Fare available on the date specified by customer

Promotion Content Key Features New Content Type Create content for offer summary and offer landing page in one-go through a new content type introduced in CMA Multiple Expiry Dates Enable multiple expiry dates setup in multi-offer page Display multiple offers on the auxiliary box with different expiry dates

Promotion Content Key Features Content Sharing to Mobile Site Enable content sharing between offer summary page and local mobile sites Offers shared from offer summary page to local mobile site

Promotion Content Key Features DIY Clickable Faretable Create PAB fares’ clickable fare table through a generator embedded in the new content type DIY clickable faretable for the general PAB fares

Promotion Content Key Features Embedded Table Template for T&C Auto display all general terms and conditions in a standard CX/ KA table template (green for CX, red for KA) All terms & conditions will be displayed in a standard CX/KA table template automatically

Content Maintenance Promotion Type Offer Landing Page (T&C included) Faretable Fare Rules General PAB promotions (i.e. Fares from Origin) Not applicable (no longer required to build the Fares from Origin landing page) (no longer required to create the fare table as the PAB fares can be obtained from the IBE booking panel on homepage and offer summary page) Not applicable (fare rules can be obtained from the fare families during booking) Tactical PAB promotions (e.g. SmartSaver, SuperSaver) Local ports Fare product promotions (e.g. GV, GS, CC, companion, student, senior, youth, labour fares) MSC MICE, SBS, CUG, CXleverage promotions HQ departments

Content Best Practices Faretable Create general PAB fares in a simplified fare table: Origin Destination Cabin class Lowest fare Book button Faretable should show the lowest fare price among all. Fare rules such as min./ max. stay, mileage accrual information should be removed from the faretable as they can be found in the fare families during the booking process. Sales and travel periods should be stated in the content block instead of the faretable. Fares with the same travel period should be put together in a fare table to avoid confusion: High season fare Mid season fare Low season fare Offer Landing Page General PAB fares can be obtained through IBE booking panel on homepage or offer summary page directly, it is not necessary to keep the “Fares from Origin” landing page. Offer description on the landing page should be as brief as possible to make sure that the fare table will be bought up front. SEO Keywords & Meta Description Input appropriate keywords and description on each promotion page to optimize the page ranging in an organic search.