Personal branding. UC Santa Cruz CMPS 171 – Game Design Studio II

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Presentation transcript:

Personal branding. UC Santa Cruz CMPS 171 – Game Design Studio II courses.soe.ucsc.edu/courses/cmps171/Winter13/01 ejw@cs.ucsc.edu 20 February 2013

Upcoming deadlines Friday, February 22 Monday, February 25 Sprint 2 ends 2 full days until the end of the Sprint Monday, February 25 Sprint 3 begins Sprint 2 report due Sprint 3 plan due No class Friday

Team meetings Will meet: Pixture, 3:30pm, today, JBE 330 Asterogue, 4:30pm, in lab We’re Screwed! 11am Thursday Militarium, 2pm Friday Biogenesis, 2:45pm Friday Siegebreakers, 3:30pm Friday Lens, 4:30pm Friday

Lab Cleanup Schedule This week: Biogenesis Next week: Militarium Team duties: Vacuum floor once a week (get vacuum from facilities) Ensure overflowing trash cans are emptied to bin outside in 3rd floor courtyard (anytime during week) By 5pm Monday and 5pm Friday (unless things get out of control, then more often): Pick up food containers, bottles, etc. Pick up stray craft materials, pens, etc and return to drawers Clean off tables in conference rooms and big circular table Report any major soda/food spills to me, so we can call cleanup crews Put controllers/game boxes/etc. away (tidy up game area) Report any cleaning materials needed

Upcoming Events Brenda Romero, GDC Bootcamp Thursday, February 28, 2013, 6:00 PM to 8:00 PM Location: Engineering 2, Room 180 (The Simularium) Games and Playable Media Information session Friday, March 1, 4:30pm, E2 399

Games and Playable Media MS Update Are definitely going ahead with having first class for the degree in Fall 2013 Have commitment from Dean Ramirez Are starting to hire for key positions Have not heard anything back yet on program approval Application deadline is March 15 Need GRE (can take online, testing centers in San Jose) 3 letters of recommendation Statement of purpose Apply at http://graddiv.ucsc.edu/ Apply for MS in Computer Science, indicate Games as #1 research interest See: https://cs.soe.ucsc.edu/ms_gamesplayablemedia

Personal Branding Personal branding is the process whereby people and their careers are packaged and represented as a brand. Core idea is that success comes from effective self-packaging The problem Large numbers of people with similar skill sets to yourself In a pile of resumes, how do you make yourself stand out? Over time, what impression do you want people to have of your professional capabilities? These problems can be addressed by thinking about what messages you want to convey.

People with effective personal brands Most super-famous celebrities achieved that status via careful personal branding Lady Gaga, Beyonce, Oprah They all have talent – but, there are many, many other people who also have similar levels of talent. Why did these people rise above? Careful crafting and maintenance of their public image, i.e., their brand. Similar ideas can be applied, at smaller scale, for your own career.

Elements of personal branding Your personal brand can include such elements as: Clothing Physical appearance Areas of knowledge/capability Highly visible prior projects It is important to have all of these elements working together to convey a consistent message

Creating a personal brand Most important aspect is deciding what you are going to declare as your core competency. What area(s) do you want to be known for? What do you want to be famous for? Involves some introspection What are you good at? Of, if you don’t feel you’re good at what you want to be known for, how will you get to where you do feel comfortable declaring competency?

Class exercise With a partner, do the following exercise: For yourself: List 2-3 areas of competency that you would most like to be known for. That is, what elements should form the core of your brand? For your partner: List 2-3 areas that you think are your partner’s areas of competency. That is, if you were your partner, what would you list as the core areas? When you’re done, share with each other and discuss.

Places to build brand LinkedIn Blogs Resume Make an account now. Make sure everyone on your team is a friend. Ask me to be a friend. Make sure your core competencies are communicated clearly in your profile. Blogs If you’re good at writing, start a professional blog This is a great way to build broader awareness of your competency Involves development of a professional “voice” in your writing I believe anyone can create a “Member Blog” on the Gamasutra site Resume Does your resume communicate your core competencies?