Cynthia Motolinia & Alia Gulshad

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Presentation transcript:

Cynthia Motolinia & Alia Gulshad Ctrip Case Study Cynthia Motolinia & Alia Gulshad

Introduction Ctrip 攜程 ( Pronounced Xie cheng) Meant “going together to share the journey” Founded Shanghai 1999 Beginning Ctrip began as a travel website

Ctrip Background 攜程 Chinese Provider of travel services Founders CEO Accommodation Reservation Flights Transportation ticketing Packaged tours Hotel Reservations…..ect Founders Jianzhang Liang, Min Fan, Qi Ji, Neil Shen 簡章良,樊凡,齊驥, CEO Jane Sun Nov 2016

Ctrip’s Impact on Chinese Culture Growth Quickly grew from small to a big travel agency Quickly ranked most popular among 300 other websites Gave people the opportunity to travel more Similar to expedia

Sales/ Services 2016 RMB 19.2 Billion ( USD 2.9 Billion) Affordable prices Easy Accessible Service Website NEW– App on mobile phones Easy to plan/travel from round trips to multiple cities Translation & Extraction services Offers…..

Expansion Of Ctrip Bought Skyscanner Room to expand at home and abroad Increased its stake in Indian online travel agency MakeMyTrip

CEO’s Future Plans Jane Sun, CEO Expand Globally Expand opportunities for women within Ctrip Offer more array of services to the Chinese customer