Partner Marketing Tools & Resources – An Overview OPN InFocus Session Kelly Greenly, Director, Partner Marketing & Comms Raluca Titirig, Director, Digital Marketing Services Erin Sun, Director, Product Channel Marketing Valerie Lambert, Senior Manager, Global Partner Marketing October 23, 2018

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Program Agenda 1 Engage with OPN Promote Yourself: Advertising and Publishing Opportunities Marketing Tools & Resources 2 3

Engage with Oracle PartnerNetwork Social 95,000+ Followers across Facebook, LinkedIn, Twitter, YouTube SalesCentral for Partners Launched in January, 2018 News feed/Social Sharing now available Events Global Partner Kickoff (virtual) Partner Experience @ OpenWorld Regional OpenWorlds Event Publishing Services on oracle.com News OPN Newsletters blogs.oracle.com/oraclepartners 75+ Posts 520+ Newsletter Articles 400+ Partners Syndicating Videos youtube.com/oraclepartnernetwork medianetwork.Oracle.com 185+ videos with > 100K views 24+ Live PartnerCast Shows Cloud Connection Online region based communities

Is Your Oracle Account Linked to Your Company ID? Create an Oracle account / Sign in to your account Link your business email address to your OPN Company ID Access secure content and receive personalized communications OPN program and Oracle Partner Store policy updates Upcoming online and in person partner-only events Product updates & enhancements Development & demo licenses Enablement focused webinars and live events

Access Oracle Subscription Center https://go.oracle.com/subscribe Streamlined UX Single unified form Enhanced experience Change or Update preferences via Oracle Account or Subscribe link Personalized Self-select topics of interest based on Role Industry Topics of interest Integrated Built in and hosted on Oracle Eloqua Captures real time updates across all systems

Express Your Communication Preferences STEP 1: Select Industry STEP 3: Select Topics STEP 2: Select Role

Promote Yourself

Promote Your Event on oracle.com/search/events Global benefit to promote your events to Oracle customers on Events Calendar Single Oracle events listing source globally +30,000 unique monthly visitors Maximize your brand value Broaden your event exposure Control registrations, event links to your website No cost, easy submission

Get Started OPN Member Eligibility Event Requirements Achieved one of more Specializations Obtained a Cloud designation Achieved Cloud Excellence Implementer in one or more specified modules and geographies Event Requirements Partner run and executed Live or In-Class Focused on an Oracle Product or Solution Submission Process Identify your company’s eligible events Submit event request online Event published in 3 – 6 days

Use Oracle Trademark in Google AdWords Campaigns Exclusive authorization for OPN Members to use the Oracle trademark and trademarked names of Oracle products in Google AdWords campaigns Make your Ads more visible & effective Submit Request Company Name & ID Google login email address / Google Customer ID Text of the Ads that contain the Oracle trademark

Expand Your Visibility to 430K Customers Oracle Partner Finder - Solutions.Oracle.com Showcase your expertise and achievements Gain exposure to Oracle field sales Promote your capabilities, solutions and services Leverage the Oracle brand and online presence

salescentral.oracle.com Single source for up-to-date Oracle Seller content Digital Seller’s Essentials Interactive News Feed 50K+ partner downloads Easy to access portal from any device, with Mobile App coming in FY19 Need access to OPN Sales Central? Register at partnerstore.oracle.com

Marketing Tools and Resources

Latest Social Campaigns among 50 available campaigns Oracle Channel Marketing Automation Service What’s New for FY19 OPN Demand Generation kits are now aligned to Social and Integrated Campaigns Integrated Campaigns Join the Autonomous Revolution Your Tomorrow, Today ( Partner Campaign with IT in November) The Cloud’s New Power Partnership – Finance & HR Autonomous Transaction Processing (December ) Latest Social Campaigns among 50 available campaigns Connect & Extend Autonomous Cloud Services Set of Webinars Oracle Analytics Cloud Develop and Deploy BYOL Move and Improve Unleash Your Database Potential with Cloud Ready Engineered Systems Secure and Manage Hybrid Cloud Fully thought out Integrated Campaign Calendar NEW FY19: Serving up stand alone social campaigns and social library posts designed to increase frequency and relevance of posts and online interactions with customers For FY19, we are focusing on both Integrated Campaigns and Social Campaigns. These will be created and uploaded into the Oracle Channel Marketing Automation Service platform – powered by Zift Solutions. Integrated Campaigns include social posts and associated stand-alone social campaigns leveraging landing pages in addition to the multi-touch email outreach. Social Campaigns are stand alone and mostly drive the customer to a specific CTA /asset. Additionally, partners have direct access to all assets hosted via the engaging Collateral Library; including a direct link to Sales Central via the platform All align to our top sales plays and regional focus areas. Here's what we have produced: 6 new stand alone social campaigns 68 Email Campaigns Two Integrated Campaigns with more to come (left side of the diagram): What is an Integrated Campaign? 9 week nurture campaign that includes social posts and associated stand-alone social campaigns leveraging landing pages in addition to the multi-touch email outreach Free “Always On” Autonomous Data Warehouse Cloud – Launched in July. This is the FIRST TIME we've launched this type of campaign. TO DATE WE HAVE 4 PARTNERS USING THIS United Finance and HR -- Launched in August RESULTS Too soon to tell… Preliminary results show…an increase in new partner signups (12 new partners since July). THANK YOU JULIE..for YOUR ASSETS, TIME, CRAFTING THIS BIG PUSH TO CHANNEL SALE TEAMS GLOBALLY --- ONGOING PUSH TO INCREASE ADOPTION BY PARTNERS All Assets Uploaded to Zift Platform Library

FY19 H1: Campaign & OPN kits Roadmap for Partners KEY White: Available now both as Social Campaign AND OPN Kit. Grey: Social is available now. OPN kit is WIP, available shortly in Nov.. *Join the Autonomous Revolution *The Cloud’s New Power Partnership: Finance & HR Autonomous Cloud Services Set of Webinars *Develop and Deploy *Move and Improve *Connect and Extend *HCM *ERP *CX *Oracle Analytics Cloud * Secure and Manage Hybrid Cloud Unleash Your Database Potential with Cloud Ready Engineered Systems *Your Tomorrow, Today *Autonomous Transaction Processing

What is an Integrated Campaign What is an Integrated Campaign? 6-9 Week Nurture Program – Set It and Go! Partners upload lists, insert logos and customizes campaign Automated Workflow Begins Includes 6 emails, 20 social posts, 3 microsites and banners Oracle Autonomous Data - Workflow Workflow for 3 Module campaign. - 6 Emails  - 3 Landing pages/microsites Ad Banners - 20 Social posts Each of these integrated campaigns is a 9-week automated nurture program consisting of multiple emails, 20 social posts, microsites/landing pages, and ad banners. Partners add their logo and messaging, set it and forget it. Then collect the leads at the end of the campaign. This modern marketing platform provides a suite of integrated digital marketing applications comprised of ready-to-execute Oracle marketing campaigns and content -- all designed to enhance our partners’ go-to-market strategy while boosting awareness and generating leads. Our team works with Julie’s team and others to prioritize and align content with sales plays and regional focus areas We also educate and incent partners to utilize Oracle Channel Marketing Automation Service (AKA Zift) to drive more pipeline The benefits of this powerful, robust platform are many: It is available to all OPN qualified partners customizable Oracle authored and sanctioned assets True advantage is the reporting capabilities = better engagement; Allows us to see what partners are leveraging and how successful their campaigns are Changes over the last 6 months  We have: Expanded the availability of partner ready content Shifted to invest more in Social and Automated Workflow since data shows us that’s where our partners are getting the most traction Leverage new programs to improve quality and delivery of new content To access it, partners can visit the OPN partner portal (oracle.com/partners); select Marketing and Sell > Oracle Channel Marketing Automation Service > then they will be taken to oracle.zift123.com page whether they can register We promote access via the OPN Portal (oracle.com/partners) – Market Your Offerings – Oracle Channel Marketing Automation Service. Thanks to Julie Miller and Amy Thompson for providing these assets for us to leverage Our goal is to have partners amplifying what Oracle is going to market with. As such, it’s critical for us to be aligned internally with the various Initiative teams, product marketing, field marketing and the regions so that we can ensure that we are providing partners access to the most current campaigns and assets.

Additional Marketing Resource Partners.Oracle.com