Ch. 2 Managing Collegiate Sports

Managing Collegiate Sports – Ch. 2   Management responsibilities are the obligations to carry out all necessary tasks for college sports events. Managers of Collegiate Sports 1. Athletic Directors: responsible for recruiting players, promoting events, selling tickets and attracting the best coaches. 2. Coach: responsible for planning, implementing training, and recruiting. 3. College President: oversee all operations of the college.

Managing Collegiate Sports – Ch. 2 Management Functions in Action   1. Planning Scheduling non-conference games years in advance. Scheduling national exposure of television Athletic directors are in charge of financial management. The athletic director has the critical responsibility of accommodating all sports offered at the institution while attracting large numbers of fans and contributors. 2. Organizing A college sporting event is used as a recruiting tool for future students to attend the university. The event is also a public relations tool for taxpayers whose money is used to finance the university. Members of the management team are responsible for customer satisfaction.

Managing Collegiate Sports – Ch. 2 3. Implementing Amenities are offered in college stadiums as they are in professional stadiums. Winning teams attract the attention of corporations and wealthy fans that pay big dollars. Success of these teams increase ticket sales which can eventually result in building new stadiums or coliseums. Winning at the college level also results in greater sales of merchandise bearing the college logo.

Managing Collegiate Sports – Ch. 2 4. Controlling/Evaluating   Management must evaluate results. Evaluation helps to determine if the university athletic department’s objectives have been accomplished. Controlling is a very important part of management because it determines what will take place in the future.

Managing Collegiate Sports Role of the NCAA   The National Collegiate Athletic Association (NCAA) regulates collegiate athletics. NCAA: a national organization that governs college athletics and oversees important decisions pertaining to athletics. The NCAA is responsible for recruitment, gender equity, scholarships, gambling prohibitions, ethics and drug use. An amateur student athlete is one who engages in a particular sport for the educational, physical, mental and social benefits. Student athletes are ineligible for participation in an intercollegiate sport if they ever agree (orally or in writing) to be represented by an agent for marketing their athletic ability or reputation in the sport. Athletic directors and coaches are responsible for ensuring that the university’s sports programs adhere.

Managing Collegiate Sports – Ch. 2 This kind of rule encourages legitimate, amateur competition without unfair Influence from businesses or individuals. The NCAA regulates all collegiate athletics, including the marketing of sporting events. To keep schools on a competitive level, the NCAA created divisions determined by the characteristics of a school and the level of competitiveness of the athletes. The NCAA ranking has an important economic impact on schools and communities, because the ranking of sports draws larger crowds to games.

Managing Collegiate Sports – Ch. 2 Financial Impact   Universities have annual athletic budgets as high as $60 million for more than 20 sports. Athletic directors are faced with balancing large budgets for competitive programs. Tiering and regionalizing are two options that athletic directors use to save money. Tiering: involves funding 5 or 6 sports at a high level, 5 or 6 at a medium level and 5 or 6 at a low level. Regionalizing: setting geographic limits on recruiting and travel. Title IX laws must be considered before cutting programs from the athletic department.

Managing Collegiate Sports – Ch. 2 What about Paying Athletes? The NCAA regulates athletes. It is a voluntary organization that prohibits payment to college players.   The NCAA allows students to take a job, buy special insurance for their skill, and investigate their chances to being drafted by pro teams. Managing Amateur Sports High School athletics are important social events for small and large cities. Management of amateur sports has become increasingly important.

Managing Collegiate Sports – Ch. 2 Management is required to: Schedule games Maintain facilities Hire the necessary employees for the amateur events Amateur events require detailed planning.

Managing Collegiate Sports – Ch. 2   Amateur athlete: a person who does not get paid to play a sport. Purpose of Amateur Sports Physical exercise Social activity Team skills Community association Types of Amateur Sports 1. Club Sports: amateur sports that are not associated with educational institutions. 2. Scholastic Sports: sports associated with colleges, universities and high school. Title IX: bans gender discrimination at schools that receive federal funding and sets parameters for female sports that must be met by athletic programs.

Managing Collegiate Sports – Ch. 2 1. Planning   Managers in charge of amateur sporting events must have the necessary organizational skills to work effectively with participants. Planners must consider fans, ticket sales, security, concessions and the rules of the sport. 2. Organizing Strategies must then be devised to attract people to the games. 3. Implementing Sporting events at high schools of all sizes require ticket sales security, coaches, administrators and concession operations.

Managing Collegiate Sports – Ch. 2 Managers in charge of sporting events are expected to help employees carry out the necessary task while financially breaking even or making a profit. 4. Evaluating/Controlling   The best management teams streamline operations. Amateur sports managers are faced with improving tournaments, facilities, ticket efficiency, and other factors. People who participate in amateur sports spend large sums of money on equipment, lessons, physical therapy for injuries, travel, hotel rooms and meals.

Managing Collegiate Sports – Ch. 2 Recreational Sports Recreation: can be defined as renewing or rejuvenating your body or mind with play or amusing activity. Recreational Activities: those involved in travel, tourism, and amateur sports that are not associated with educational institutions. Discretionary Income: income that can freely be spent (money that is left over after all expenses have been paid). Recreational Marketing: attracting people to participate in recreational activities.

Managing Collegiate Sports – Ch. 2 What are some examples of recreational sports? Olympics Amateur Rule: prohibited professional athletes from playing in the Olympics, overturned in 1986. Paralympics: organized sports competitions for spinal cord injuries. Special Olympics: Olympic style games for athletes with developmental disabilities.

Managing Collegiate Sports – Ch. 2 Extreme Sports Extreme Sports: sports that involve non-traditional, daring methods of athletic competition. What are some examples of extreme sports?