SWOT ANALYSIS Workshop Oteshevo 14-16 May 2018.

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Presentation transcript:

SWOT ANALYSIS Workshop Oteshevo 14-16 May 2018

SWOT ANALYSIS What is SWOT analysis? Why do you need SWOT analysis? How to make SWOT analysis Examples of SWOT analysis

What is SWOT analysis? S – strength (competence, advantage, doing good) W – weakness (lack / poor condition, disadvantage, limit) (internal situation) O – opportunities (chance for growth and profitability) T – threats (danger for integrity and profitability) (external situation)

What is SWOT analysis? SWOT analysis is an extremely useful tool for decision- making, reviewing strategy, organizational positioning, or establishing direction in a company SWOT – planning tool for identifying internal and external factor in creating a strategy SWOT helps drawing conclusions about attractiveness of situation Strength – positive internal characteristics Weakness – negative internal characteristics Opportunities – external factors that can improve the perspective Threats – external factors that can compromise the perspective

How to make SWOT? STRENGTH WEAKNESS OPPORTUNITIES THREATS

How to make SWOT? 3 phases of SWOT I – identifying the strength and weakness , and opportunities and threats of the subject II – Analyzing the situation from the point of view -how to upgrade the strength characteristics -how to overcome the weak sides -how to use the opportunities -how to minimize the influence of the threats III – Developing strategy for improvement of situation *Quality of SWOT depends of stakeholders included in the analysis and how the process is managed

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Thank you for your attention !