Coffee Street Our Quarterly SWOT Analysis

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Presentation transcript:

Coffee Street Our Quarterly SWOT Analysis Strengths Products are high-quality and more affordable than most Packaging appeals to all demographics Location produces plenty of foot traffic 24/7 Weaknesses Facing competition from several established brands Lacking in social media presence Staff needs more training Opportunities Growing community of coffee drinkers and enthusiasts Workshops are made available for staff Social media presence is being improved with brand update Threats The fluctuating price of ingredients Strong competition from other cafes