Sabre Airline Solutions eCommerce 10/11/2018

Airline Solutions: SabreSonic Web Customers 10/11/2018

eCommerce customers needs . . . deliver a dynamic online experience based on airline customer unique attributes . . . have the control to manage airlines sites, maximize conversions and grow their brand . . . create a private economic relationship with the end customer . . . support a consistent customer experience — online and on the go 10/11/2018

eCommerce customers needs . . . deliver a dynamic online experience based on airline customer unique attributes . . . have the control to manage airlines sites, maximize conversions and grow their brand DIFFERENTIATE . . . create a private economic relationship with the end customer . . . support a consistent customer experience — online and on the go 10/11/2018

eCommerce solution - web, mobile and kiosk + Engine 3 Ways to Customize UI Custom UI via The Service Engine Control your own user experience, or just certain aspects of it Integrate with 3rd party content providers with ease Developed by Sabre or 3rd parties with Sabre consulting and engineering support SabreSonic CSS Manages business processes and decisions Supports multiple user touch points (web, agency portal, mobile, kiosk, television, etc.) Device agnostic Templates with Customized Components Individual custom development performed for customers Enhance or differentiate the user experience UI Community Templates Configurable, interchangeable Community input to development roadmap 10/11/2018

Technology strategy Full Service Airport & Res Agent Self Service Web, Mobile, Kiosk Sabre Touchpoints Airline & 3rd Party Touchpoints Orchestrated Services Webservices (e.g. OTA2) Site Configuration Trip Booking & Servicing SabreSonic Customer Sales & Service SabreSonic Interact Trip Information Customer Management Reservations Shopping & Pricing Payments Merchandising The Service Engine is a platform exposing SabreSonic capabilities as orchestrated webservices Common services and controls enables Sabre and 3rd-Party touchpoints – ensures consistent traveler experience Device agnostic, internal and external adaptation Enables protocols based on the consumer needs (SOAP, JSON, XML); Contracts defined with the OTA2 standard 10/11/2018

Event Driven Rules Engine Abstract and consistent data model to represent the input information Rules based actions Flexible definitions of the business rules Power to build the fully functional solutions and applications Event: Traveler Check in Data: Read User profile Decision: Traveler birth date = today? Action: Free bag coupon! 10/11/2018

Event Driven Rules Engine Abstract and consistent data model to represent the input information Rules based actions Flexible definitions of the business rules Power to build the fully functional solutions and applications Traveler baggage lost Event: Read Booking class Data: Read User profile Read Check-in information Read Frequent Flyer Status Is booking class = Business? Decision: Is customer participating in FF program? Is this 2nd or more incident for this customer? Is Frequent Flyer status > 100 Send the email with free upgrade Action1a: Propose the upgrade at the next check-in Action1b: Add free miles to the FF account Action2a: Offer upgrade coupon at the check-in Action2b: 10/11/2018

Thank you! 10/11/2018