100th NASPA Annual Conference Philadelphia, PA March 3-7, 2018

Celebrating our Partnerships: Student Affairs and Enrollment Management Dr. Mark Allen Poisel Dr. Ellen Neufeldt Dr. Gina Sheeks Dr. Jeanine Ward-Roof Dr. Georj Lewis

Setting the Framework for Connecting Student Affairs to Enrollment Dr. Mark Allen Poisel Vice Chancellor for Student Affairs University of Arkansas at Little Rock

Current Enrollment Overview & the Relationship to Student Affairs Dr. Ellen Neufeldt Vice President for Student Engagement and Enrollment Services Old Dominion University

What is Enrollment Management? Enrollment = Students Enrollment Management = Managing the student life cycle

Enrollment does not equal Admissions

Enrollment: First Point of Contact through Graduation

Career Outcomes + Productive Alumni Success Continuum First Point of Contact Admissions Learning Service Engagement Student Dev Persistence Graduation Career Outcomes + Productive Alumni

Diverse Markets: Complex Enrollment Undergraduate Freshmen Transfers Graduate Master’s Doctoral Non-Degree Online Classes Continuing Education Military International Out of State Adult Learners

RPG Retention Persistence/Progression Graduation

Data Informed Strategies Targeted Programs Predictive Models Risk Factors

What Does This Mean for Student Affairs? Ensuring we are serving all populations Financial Security for your institution Enrollment Connects Academics with Financial Viability and Student Success Student Affairs Assessment for Relevance

Partnerships: Student Affairs, Enrollment Management, and Academic Affairs Dr. Gina Sheeks Vice President for Student Affairs Columbus State University

Holistic Student Experience What is in the best interest of the student? Communication across all levels

Recruitment and Retention= Opportunities for Partnerships “College Student for The Day” Extended Orientation Preference Registration

Student Affairs and the Retention Connection Dr. Jeanine Ward-Roof Vice President for Student Affairs Ferris State University

All aspects of student affairs are retention-related Engagement Relationships Accountability Satisfaction Holistic Making sense Applying learning

Impact of Student Affairs on Enrolling and Graduating Underrepresented Students Dr. Georj Lewis Vice President for Student Affairs Armstrong State University

Why is this important? Connection to the institutional mission Values Diversity enhances the learning process

Why is this important? “According to the U.S. Census Bureau in 2011, for the first time in history, the majority of babies born in the U.S. are babies of color” (Holzman, 2012, p. 6)

What are the challenges? Inferior educational environments Low-income Gender The intersection of the challenges

What works? High impact practices Service Learning Mentoring Engagement … Programs that integrate high impact practices

Questions and Conversations

Enrollment Management KC NASPA Events VPSA Lounge Discussion on Student Affairs and Enrollment Management Tuesday, March 6th at 10:30 a.m. Convention 110A EMKC Business Meeting and Reception Tuesday, March 6th at 3:00 p.m. Sheraton Salon 3/4 @naspaemkc https://www.facebook.com/groups/naspaemkc