We Put the FUN into FUNDING !!! A Lighter Look at Applied Research Research & Innovation We Put the FUN into FUNDING !!! A Lighter Look at Applied Research Winnie Chiu Director, Compliments Culinary Centre Centre for Hospitality & Culinary Arts

Research doesn’t have to be boring !!!! Research & Innovation Research doesn’t have to be boring !!!! This is how most people envision research…. A bunch of white coats in a lab analysing STUFF.

The Birds Do it, The Bees Do it Research & Innovation The Birds Do it, The Bees Do it We do it everyday, you might not even be aware that you are researching. My story Relevancy on innovation – for every top notch organization MRI is not just for scanning parts of your body the nature of my undergraduate & graduate studies naturally fell into “research” in the biblical sense. I also didn’t think I was exceptionally good in this discipline. Research & Innovation goes hand in hand. Through research we discover how to innovate – I worked & have many friends in the food industry and one of them used to say: “how many ways can you put chocolate, caramel & nougat together?” - layers, inclusions, sizes – mini, singles, 85g, Mega bars; dark, milk chocolate, with nuts – what nuts almonds, peanuts, BURNT Almonds MRI also means the Ontario Ministry of Research & Innovation – they are highly encouraging research & innovation as key to shifting to an economy built on ideas…..to innovate. At GBC I think it makes a lot of sense to do research & innovation in all the disciplines within all our schools – I got so proud seeing the very diverse projects of the students at a recent presentation ……from green energy initiatives such as small scale wind turbines, to a vest with built in heart monitor, to walking robot, health & wellness eating…….

Research & Innovation Current Facts Ontario is shifting to an economy built on ideas Read Robert Luke’s blog to find out more http://applied-research.blogspot.com/2010/03/canadas-innovation-deficit.html Facebook – Innovator’s Guide to Growth Canada’s innovation deficit Innovation is not just in the latest iphone 3G or The Purple Blackberry – it should be in all discipline (you will see it in my project list later) We humble Canadians don’t realize we are revolutionizing the world…..Blackberry, Insulin….what’s next? When I work on an applied research project, my goal is to help change the way we go about our daily life, and provide a better quality of life for my family……when the connection is there; it makes so much more sense. It is blatant that relatively speaking, this country is not so focused on research & innovation, but the climate is changing.

The Android OS by Google™ Research & Innovation IT & Food The Android OS by Google™ Cupcake Donut Éclair Froyo Gingerbread Talk about research & innovation Google is using food to reference their android OS system

Research & Innovation If You Got It, Flaunt it ! Let the world know See your product on the shelf Industry expert Fill the Canada’s Innovation Deficit Create greater social & economic productivity in the long term

Our Students – Our strengths Research & Innovation Our Students – Our strengths Generate interest – is it relevant to their future career or better still, will the research impact their lives or their families? Recruit wisely Set expectations - sexy vs. mundane Our students are “practical” & “applied” Excellent real time, real life experience – learn accountability & responsibility Adding value to students’ learning experience How to engage students in AR I wished I had the opportunity to get industry experience when I was a student. It had taken me 10 years to gain some of the experience that our students have in areas of product & process development, innovative problem solving and commercialization, and working on current leading edge trends.

Students Presentation to Funding Agency Research & Innovation Students Presentation to Funding Agency

Students Presentation to Funding Agency Research & Innovation Students Presentation to Funding Agency OK, I have to give some credit to our technology students for the mini wind turbine !

Students Presentation to Funding Agency Research & Innovation Students Presentation to Funding Agency

Your Project, Should You Choose to Accept It Some Pointers To Consider Research & Innovation Your Project, Should You Choose to Accept It Some Pointers To Consider

The Matching Game….Industry Partners Research & Innovation The Matching Game….Industry Partners LavaLife® (part of the job of ARI) Build rapport Know their needs Consumer / industry pull vs. push

Research & Innovation Writing Proposals Gather Pertinent Information Know what the funding agencies are focused on Ask questions if unclear of a section – don’t assume what is top priority to that agency – is it student success, is it commercialization, is it technology focused?

Research & Innovation NDA Confidentiality – Non Disclosure Agreement Collaborative Agreement IP potential Cannot take this lightly, ensure the team understands

Research & Innovation Financials spend spend spend…..$$$ Budget Keeping track Know the deadline…..please don’t rush out to spend money the last minute There won’t be a spreadsheet presentation here. Deadline rush to spend money – believe me it is NOT that easy to try and spend money with a tight deadline.

Research & Innovation Timelines Robust Project Plan Be realistic – what’s on your plate Utilize project managers at ARI Factor in the “what ifs”

As long as you learnt from it. Research & Innovation Mistakes are OK….. As long as you learnt from it. Example on experiment Lessons learnt – what the students can take away as intangible asset is already a success. Shortbread looking like Dutch Cookies Floppy biscuits

Taste Our Projects, Taste Our Success Research & Innovation Taste Our Projects, Taste Our Success Sobeys Consumer Recipes Development Animal Sense Pet Products – Organic Dog Treats Pure Fun Confections – Organic Gummy Candies Your Fitness Dish Inc. - Dairy Free Quinoa Beverages N2 Ingredients - Gluten Free Flour Blend Recipes AFMnet / U of T - Sensory & Genetic Evaluation of Taste Mill Pond Cannery & Preserves Company – Premium Fruit Butters University Health Network – Recipes for Cancer Survivors

Research & Innovation

Research & Innovation Formula Optimization & Scaling Up Animal Sense Pet Products gobbles™ Organic Dog Treats We solved the problem for the industry partner in 3 months with $7,500 funding.

Research & Innovation Sometimes you have to involve the family dog ! Pets are consumers. Goes to show it is part of our life. We also included human subjects – did not go through REB

Prototype development of Organic Gummy Candies Research & Innovation Prototype development of Organic Gummy Candies Pure Fun™ Confections

Formula Optimization & Commercialization of Organic Quinoa Beverages Your Fitness Dish Inc. - QuinWow Research & Innovation We solved the problem for the industry partner in 3 months with $7,500 funding. Sold in 14 Ontario stores – including Big Carrot, Pusateri’s fruit market, Fiesta Farms 1 store each in Ottawa & Montreal

Your Fitness Dish Inc. - QuinWow Research & Innovation In Toronto: The Big Carrot Fiesta Farms Pusateri Fruit Market Panacea Noah’s Natural Foods Essence of Life Organics QI Natural Foods Evergreen Natural Foods Wholesome Market Nature’s Emporium – Newmarket Ambrosia Natural Foods –Thornhill Organic Garage – Oakville Rainbow Natural Foods – Ottawa Mission Sante Thuy - Montreal We solved the problem for the industry partner in 3 months with $7,500 funding. Sold in 14 Ontario stores – including Big Carrot, Pusateri’s fruit market, Fiesta Farms 1 store each in Ottawa & Montreal

N2 Alterna Gluten Free Flour Blend Research & Innovation Recipe Development N2 Alterna Gluten Free Flour Blend $2.6 billion dollar business by 2012. Fore front of innovation – providing value to consumers. This project has just been selected to compete in the OCE connections competition – best connections project by a college team, at the OCE Discovery Showcase First ever for GBC

Research & Innovation It’s the real thing, this is not stock photo A picture is worth a thousand words

Sensory & Genetic Evaluation of Taste AFMnet / University of Toronto Research & Innovation Sensory & Genetic Evaluation of Taste AFMnet / University of Toronto A different type of research Opens up some unique opportunities for students – running sensory panels & understanding the fundamental behind “eating” Samples labelled with 3 digit random number Setting up sensory sheets 1500 samples prepared in 2 hours

Conducting Sensory Evaluation Panels Research & Innovation Conducting Sensory Evaluation Panels Threshold tasting Participants in sensory booths Behind the scene

Research & Innovation Sampling Fruit Butters at McEwan Fine Foods Shop Mill Pond Cannery & Preserves Company

Mill Pond Cannery introduces a line of 100% Ontario Fruit Butters. Research & Innovation Mill Pond Cannery introduces a line of 100% Ontario Fruit Butters.

Research & Innovation

We Sincerely Thank These Funding Agencies Research & Innovation We Sincerely Thank These Funding Agencies GBC Seed Funding OCE - Ontario Centres of Excellence (part of the MRI) CONII – Colleges Ontario Network of Industry Innovation (Provincial Govt.) FBIIF – Food & Beverage Industry Innovation Fund (Provincial & Federal Govt.) NSERC – Natural Science & Engineering Research Council of Canada (Federal Govt.)

Research & Innovation Happy Students !!!!

I’ll Leave You With This Research & Innovation I’ll Leave You With This THANK YOU VERY MUCH FOR YOUR TIME !

Research & Innovation A Day in the Life of An Applied Researcher at George Brown College Video