Accredited Buyer Representative WELCOME Accredited Buyer Representative A program by the Real Estate BUYER’S AGENT Council of the National Association of REALTORS® 1

About the ABR® Designation The benchmark of excellence in buyer representation. Awarded by REBAC The Real Estate BUYER’S AGENT Council 1

About the Real Estate BUYER’S AGENT Council ABR® designation ABRMSM designation More than 40,000 active members Continuing education courses One-year complimentary membership for ABR® designation course students SM FOR MORE INFO... Visit www.rebac.net 2

REBAC Membership Benefits REBAC’s Online Membership Directory www.rebac.net Find a Buyer’s Representative – a search function that helps consumers find a buyer’s representative Excellent source for buyer agent referrals Directory accessible to: consumers all REBAC members state and local real estate associations corporate relocation managers 2

REBAC Membership Benefits Keeping up-to-date with: Today’s Buyer’s Rep REBAC’s award winning monthly newsletter exclusively for buyer’s representatives. Contains: news of events changes in legislation educational information 2

REBAC Membership Benefits The Real Estate Professional Keeping up-to-date with: The magazine for real estate sales and management. Covering fresh, relevant industry topics. Bi-annual informational CD-ROM 2

REBAC Membership Benefits Keeping up-to-date with: REBAC HotSheet REBAC’s weekly newsletter delivered by e-mail, containing concise summaries of current articles on subjects of interest to buyer’s agents. 2

ABR® Designation Benefits Consumer and industry respect and recognition of ABR® designation Marketing tools: ad slicks – logos postcards – brochures press releases REBAC The Real Estate BUYER'S AGENT Council Press Releases Why reinvent the wheel? Personalize these press releases and they're ready to use. Finding the Right Home Historic Opportunities in Real Estate Pre qualifying Helps Determine How Much House You Can Afford Discounts on products and services 4

ABR® and ABRMsm Designations 4 Easy Steps Designation Candidacy Education Requirement Experiential Requirement Maintenance Requirement 4

ABR® Candidacy Successful completion of this ABR® course Maintain REBAC and NAR membership Take up to three years to complete: Transaction documentation One elective course ABR® candidates cannot use the ABR® logo or refer to themselves as an ABR®. 6

Frequently Asked Questions about ABR® and ABRMSM Can I repeat the exam if I fail it? Yes. Check the provider’s policy for fee. When can I use ABR® or ABRMSM on my business cards? Only when you have completed ALL of the designation requirements. Can I put “ABR® Candidate” on my business card? No. 6

Course Goals Prepare real estate professionals to represent buyer-clients in real estate transactions and provide the quality of service and degree of fidelity to buyers that sellers have customarily enjoyed. Offer methods for building a buyer representation business. Develop a self-customized tool for conducting a buyer counseling session. 7

Course Components Chapter 1: Agency Relationships Chapter 2: Creating Agency Relationships Chapter 3: Client and Customer Relationships Chapter 4: Buyer Service Chapter 5: The Buyer Counseling Session Chapter 6: Offers and Negotiations Chapter 7: Building Your Buyer Agency Business Exam