The stellar cafe Its out of this world By: Chloe Trundy.

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Presentation transcript:

The stellar cafe Its out of this world By: Chloe Trundy

Specialty media The Stellar Cafe THE STELLAR CAFE Stellar cafe

Print Media K Open mon.-sat. closed sun. The stellar cafe

Print media The Stellar Café 456 East Star Street

Online HOLIDAY DISCOUNT THE STELLAR CAFÉ UO TO 30% OFF OF EVERY BAKED GOOD PURCHASE

20% OFF Sales promotion The stellar café The stellar café j Coupon is not valid past Jan. 12 2018

Broadcast Media Where can you find marvelous coffee, tea and pastries that are out of this world? Just around east star street, the stellar café serves desserts just like your grandma used to make and coffee made to perfection. swing by soon for holiday deals and download our app “the stellar café” for more deals and coupons.

DIRECT MARKETING The Stellar Café Dec. 10 – Dec. 21 Don’t miss out on our holiday deals up to 20% off on all baked good items The Stellar Café Dec. 10 – Dec. 21

direct marketing

PUBLICITY L The Stellar Café is fantastic

PERSONAL SELLING Hello, welcome to the stellar café , all of our pastry items are currently 20% off and with any purchase you may receive a free sample of our new coffee. However the sale on our pastries end tonight at 8:30

PUBLIC RELATIONS Louisville, Ky., Dec. 19, 2017 – The stellar cafe, America's largest fast casual cafe chain, announced today the opening of its newest franchised restaurant in Warner Robins, Georgia, marking the company's 4th location in the states. Located at 762 Highway 96, the restaurant will celebrate its grand opening with a VIP event on Dec. 26, starting with a ribbon cutting ceremony at 10 a.m. During the ribbon cutting, the restaurant will proudly make a donation to the Alzheimer's Association of Middle Georgia. The restaurant will be open to the public on Dec. 27 at 10:30 a.m. EDT. The new restaurant is owned and operated by Allen Peake and Mike Chumbley, of C&P Restaurant Company, who currently have one location in Macon, Georgia. As former the stellar cafe franchisees in the 1990's, the pair was eager to re-join the brand under the leadership of Carl Howard. Having been franchisees of various concepts, Peake and Chumbley have a unique perspective of what works and what doesn't. They consider the key ingredient to franchise success is believing in the franchisor and the concept. "As veterans of the foodservice industry, Mike and I were thrilled to be re-joining the stellar cafe family. We truly believe in the stellar cafe menu and are excited about the direction the company is heading under its new leadership," said Allen Peake, the stellar cafe franchisee. " , the stellar café is uniquely positioned in the fast casual arena, and we know that Warner Robins' residents will love our approach to serving quick, affordable food." The expansion in Georgia is part of the brand's overall franchise development plans for this year, with a goal of opening three additional restaurants by the end of 2016. This announcement comes on the heels of significant growth for the stellar cafe, including 13 consecutive quarters of same-store sales growth – with franchisees boasting a 5.1 percent year-over-year same-store sales increase in July. In addition, the stellar cafe franchisees are experiencing nearly three times the industry average growth rate, with new franchised restaurants setting company-wide records. In fact, Peake and Chumbley's Macon, Georgia restaurant celebrated a record-breaking grand opening week with more than $80,000 in sales. With nearly 220 restaurants in 24 states, the stellar cafe is America's largest café casual chain, serving freshly prepared entrees, Submarinos® sandwiches, salads and pizza. The stellar cafe franchisees are experiencing record sales growth, and the company is currently seeking single- and multi-unit operators to join the brand's rapid expansion. For more information about franchise opportunities, connect with the stellar cafe online at www.stellarcafe.com, www.ownastellarcafe.com, @thestellarcafe, and https://www.facebook.com/stellarcafe. About the stellar café With approximately 220 restaurants, the stellar cafe is America's largest cafe-casual chain, serving freshly prepared entrees, Submarinos® sandwiches, salads and pizza. One of the New York Post's five breakout fast-casual restaurants and a Fast Casual.com Brand of the Year, the stellar cafe franchisees are experiencing record sales growth. Visit www.ownafazolis.com for details on development opportunities