Corporate Social Responsibility PLAN

The CSR Plan Company Background Situational Analysis Corporate Analysis Issue Objectives Target Stakeholders Message Program Timeline Budget Evaluation

Company Background Company name Vision and Mission Nature of business Environmental Scanning

Situational Analysis Facts Progress points Problem areas Industry survey What’s being done? What’s not being done? Facts - A brief summary of the case providing significant details that lead to the issue at hand. Progress points – positive areas Industry survey – what are other companies / foundations doing?

Corporate Analysis What is the company doing? What is the company not doing? What CAN the company do? What resources does the company have?

Issue Trim the problems down to one (1) issue Consider… What the company can do In line with the business goals What others have not done Among the array of possible problems arising from the situation that the company is currently in, the issue is the problem that can be strategically resolved. This issue has to be focused and concise.

Objectives What would the company want to achieve? State in MEASURABLE terms Related to the Evaluation section Considering the expertise of the company involved, the issue at hand, and the target stakeholder, what does the company want to achieve?

Target Stakeholders STAKEHOLDER MAPPING Community Owner Government Consumers Employee Strategic Multi-fiduciary Synthesis

Target Stakeholders Demographics: M/F YOUTH 3rd – 4th year high school students 1st – 2nd year college students Psychographics: (Perception and Behavior) Vulnerable to peer pressure Laidback in lifestyle Adopting to physiological and emotional changes Only in the process of establishing a firm stand on moral dilemmas Which stakeholder should be prioritized for the resolution of the issue at hand? Describe the target stakeholder: Demographics – socio-economic class and gender Psychographics – a day-in-a-life description of the target stakeholder, showing their relationship with the company and their involvement in the issue

Message Summarize the theme one (1) line The title or the theme of the plan In precise words, what does the company want to communicate to its target stakeholder?

Program Determine type of response How will the goals be achieved? Details should be unified. Program Project Long-term one-time initiative Consider: Focused (does not distract the core business) Effective (goal-oriented and standard-based) Realistic (budget and time) Authentic (believable)

Timeline 2-year plan Gantt chart

Budget Expenses Perceived Savings How much is the company willing to spend? What other resources can the company allocate? Perceived Savings

Evaluation What results should come about from the implementation of the plan? Set the standards to define whether desired change has occurred

Goal. Audience. Message. Execution. ONE GAME.

CSR Plan CRITERIA Clarity (20%) Consistency (20%) Depth (30%) (Clear explanation of each section)  Consistency (20%) (Flow of thought and details)  Depth (30%) (Understanding of facts and issues vis-à-vis program)  Originality and Creativity(15%) (Out-of-the box ideas)  Feasibility (15%) (Resources, time, and budget)