Social Media Solutions for SHRM Affiliates Andrew Morton Director of Social Engagement SHRM Anne-Margaret Olsson Manager, Online Communities

2016 SHRM VOLUNTEER LEADERS' SUMMIT Defining Social Media 3 Isn’t What is Social Media? + 2015 SHRM VOLUNTEER LEADERS' SUMMIT 2016 SHRM VOLUNTEER LEADERS' SUMMIT

My First Lesson in Social Media 2016 SHRM VOLUNTEER LEADERS' SUMMIT 4

Is it really that complicated? Real, Relevant & Reliable Content Content Management No… But it’s not easy! Selecting & learning the right platforms Platform Management Growing and meeting the demands of your followers Community Management 2016 SHRM VOLUNTEER LEADERS' SUMMIT

SHRM’s Social Media: Strategies / Objectives SHRM Facebook / LinkedIn Page Information / Resources, Engaging, Feel-Good Content SHRM LinkedIn Group / #NextChat A place to share ideas, engage on HR Topics, network Place to promote thought-leadership, engagement, and products in a meaningful way Twitter Engage with our Brand, gain resources / information Engagement, place to promote SHRM’s Brand, drive audience to our brand sites / content, and promote event awareness and activity LinkedIn 35% Twitter 25% Facebook 38% 2016 SHRM VOLUNTEER LEADERS' SUMMIT *53% Female/ 47% Male 6

Who is Your Primary Audience and What are Your Objectives? 6 Group Exercise Defining Your Objectives and Audience Who is Your Primary Audience and What are Your Objectives? 2016 SHRM VOLUNTEER LEADERS' SUMMIT

SHRM’s Army of ‘Virtual Volunteers’! Peruse, Participate and then Produce Follow the 90-9-1 Rule 8

2016 SHRM VOLUNTEER LEADERS' SUMMIT SHRM Connect Your Member Community 2016 SHRM VOLUNTEER LEADERS' SUMMIT 9

2016 SHRM VOLUNTEER LEADERS' SUMMIT SHRM Connect Your Member Community Gain Advice and Expertise from Peers More than 75% are satisfied with both ability to ask advice of and professionalism of other participants Less concerned with ability to “market themselves” within SHRM Connect than within other communities (e.g., LinkedIn) Majority want to see more members participate / engage Member Exclusivity is Important / Anonymity Would be Okay 66% less likely to participate if open to non-SHRM members Only 5% less likely to participate if there were anonymity Ease of Use / Look, and Features are Key to participation Clean, easy to navigate, ability to respond and follow discussions E-mail updates for conversations I’ve participated in Advertising would NOT negatively impact participation 2016 SHRM VOLUNTEER LEADERS' SUMMIT 10

2016 SHRM VOLUNTEER LEADERS' SUMMIT Volunteer Exchange Your Resource! “Good Morning! Could I get some input on what some of the chapters buy their speakers at their local HR meetings?” - Rita A community of 5,000 of our most powerful members! 11 2016 SHRM VOLUNTEER LEADERS' SUMMIT

2016 SHRM VOLUNTEER LEADERS' SUMMIT 13 Questions? 2016 SHRM VOLUNTEER LEADERS' SUMMIT

Thank You!